Engagement, Innovation, and Impact


What Do Interest Inventories Measure?

The study investigates the construct validity of four major interest inventories yielding highly correlated RIASEC scores but different high-point codes.

Terminating Franchisees: Does it Improve Franchisor Performance?

This study examines the influence of three conditions on the benefits or costs of terminating franchisees.

Inclusive Marketing Initiative 2023

Students in MKTG-437 get real-world experience and make an impact on a real community organization The College of Business at California State University Long Beach is working to elevate minority-owned businesses within the greater Long Beach community by offering free digital marketing services.

2022 Next-Gen Scholars

Student in COB’s IB program is selected as a 2022 Next-Gen Scholar for the US Chamber of Commerce. 2022 Next Gen Scholars Spotlight | U.S. Chamber of Commerce (uschamber.com)

Stretching the success in reward-based crowdfunding

Closing the knowledge gap of crowdfunding by examining the success factors of campaigns at Kickstarter. Published November 2022  Journal of Business Research Author List: Aslihan Salih, Burze Yasar, Isil S.

Hotel: Holistic and Proactive Thinking and Decision Making

Holistic Thinking and Proactive Decision-Making with Goal Commitment of Hotel Employees Published July 26, 2022 Author: Dr. Hyungmin Michael Chung, Information Systems Vol. 22 No. G1 (2022): GJMBR-G Interdisciplinary: Volume 22 Issue G1

COB Faculty recipients of the 22/23 Faculty Research Awards (FRA-EDI)

Congratulations to our COB Faculty recipients of the 2022/23 Faculty Research Awards to promote Racial Equity, Diversity, and Inclusion. Faculty Members:  Ming Chen, Professor, Management; Jasmine Yur-Austin, Professor, Finance

Electronic sharing healthcare data key to efficiency and quality

Electronic sharing of health information is a key to healthcare efficiency and quality Shortened hospital stays, reduced readmission rates, and cost savings are all benefits of the use of health information exchanges in emergency departments, according to a new study.

Revenue Recognition and Long-Term Contracts

Revenue Recognition and Long-Term Contracts By Greg Gaynor, Ph.D., CPA; John Palmer, CMA; Sudha Krishnan, Ph.D.; and Sabrina Landa, MBA Published in September 2022, issue of Strategic Finance Revenue Recog

Melissa Mata

This Summer, I was able to assist COB’s Saturday MBA program through their Study abroad trip as a program assistant. The trip was set for Amsterdam, Rotterdam, and Eindhoven in the Netherlands at the end of May 2022.

Lisette Alvarez

COB, Assessment & Accreditation Analyst I am thrilled to have joined the COB in the Fall of 2021 and call CSULB my new home.

Janey Roeder

It has truly been my pleasure to have had the opportunity to serve on the COB staff team ever since the Ukleja Center for Ethical Leadership was established at CSULB in 2005.  As the center’s director, I get to work with students, faculty, and community leaders to offer training that enhances the integration of ethics in everythin