Marketing Students and Faculty Supporting Long Beach Small Businesses

Marketing Business Center and Inclusive Marketing Initiative: Digital Marketing Support Services

The Marketing Business Center (MBC) at the CSULB College of Business (COB) offers Long Beach area small businesses professional marketing services managed by COB business students and supervised by COB faculty.

The College of Business Inclusive Marketing Initiative (IMI) offers digital marketing support services to help elevate female and minority-owned small businesses within the greater Long Beach community.

Working with the Marketing Business Center and/or the Inclusive Marketing Initiative, Long Beach area small businesses receive essential ongoing marketing support services that they may not be able to afford or have the time or expertise to complete. And, COB students gain real-world practical experience working directly with business clients on actual marketing projects under the supervision of COB faculty.

The MBC and IMI digital marketing services are provided free of charge and typically include Web site design, search engine marketing, display advertising, social media marketing, and advertising, and online customer relationships management support programs such as customer database management and email marketing.

Marketing Business Center and Inclusive Marketing Initiative services are provided through the CSULB College of Business upper-division marketing courses, MKTG 437: Digital Marketing and Media I, and MKTG 487: Digital Marketing and Media II offered in the Fall and Spring semesters. 

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Students Working on Projects for MBC/IMI at COB