International Collegiate Business Strategy Competition (ICBSC)

Participate in the ICBSC to prepare for the real world. Selection and registration in November. Compete in Spring.

Competition 2023 Press Releases are Released.

CSULB’s College of Business has recruited and selected the members of the three teams which will represent CSULB and compete in this year’s International Collegiate Business Strategy Competition (ICBSC).  It is the 59th year of the ICBSC and CSULB has entered 1 Undergraduate team and 2 MBA teams.  All of the members will run a simulated company as the management team (CEO, COO, CFO, CIO, Controller, and VP of Marketing) over a simulated 7-year period. 

Each team will make decisions for their company based on their strategy, goals, the economic environment in which they compete, and reactions to their competition.  Other universities around the country are also entering teams and all will be trying to win in their groups.  Award categories are Best Overall, Best Documents (Strategic Business Plan and Annual Report), and Best Presentation (given live to their Board during the intensive phase in April).  Stay tuned to see how they do and GO BEACH!

Meanwhile, here’s more about the teams’ simulated companies.

  • Kittle & Co. Announces Adorable and Practical Pet Solution - pdf. Using sustainable materials without sacrificing style and comfort, the Kittle snugly holds your fur-baby in place as you trim their nails without all the drama
  • ReVisioned -pdf  A new company has set its sights on revolutionizing eyeglass wear. ReVisioned will focus on selling eyeglass frames created from recycled materials such as plastic, glass, paper, metal, etc
  • SHAKE N’ Inc -pdf . product is an all-natural and eco-friendly cleaner tablet used to clean reusable water bottles

The competition is held each year in the spring. Recruiting for next year's class will start in the fall but if you are interested, please contact the CSULB Course Advisor, Barbara Barcon at to discuss. It is open to Evening and online MBAs, as well as Masters in Marketing Analytics and Undergraduate Junior and Seniors. There is an application and selection process to fill the Teams.

The International Collegiate Business Strategy Competition is a challenging competitive event that serves universities, their students, and the business community. The Competition provides students with an exciting learning experience in which they, in direct competition with other college teams, run a simulated company and have the opportunity to network with business executives and students from around the world. Universities benefit by participating in a program that encourages student engagement, builds school pride and provides their best students with an experience that can jump-start their careers with a resume-building activity. Our business partners benefit by being able to meet and recruit talented individuals who have had the personal and professional growth experience of the ICBSC.