EII Showcase


COB Journal of Consumer Behavior 2019 Lay Theories and Consumer perceptions of dietary supplements

Journal of Consumer Behaviour (2019)

Consumers lack awareness and concern of potential adverse reactions, interactions, and inappropriate usage associated with dietary supplements. Lay Theories and Consumer Perceptions of Dietary…
COB Dr. Witkowski won the Conference Best Paper Award

Macromarketing Conference Award

Marketing Professor Witkowski won the Conference Best Paper Award for “Prohibitions, Boycotts, and Resisting the Green Dragon:  Right-Wing Anti-Consumption in America” in the 2019…
Lu Zhu Journal of Financial Stablity

The impact of trade reporting and central clearing

Credit Default Swap (CDS) is blamed for its role in the 2007-08 global financial crisis. New regulation on derivatives markets is needed to prevent risks to the financial system, promote the…
Aivanna Padilla, Jasmine Yur-Austin, Saloni Buddhadeo A.A.C.S.B. 2019 C.S.U.L.B. C.O.B

AACSB Accreditation Announcement May 2019

Announcing the Peer Review Team recommendation to extend accreditation for the degree programs in business offered by California State University, Long Beach is concurred with by the Continuous…
COB Building people walking around

AACSB Continuous Improvement Review, 2014-2018

College of Business at CSULB ACCSB Continuous Improvement Review Report (PDF), 2014-2018