Fashion Merchandising and Design
- Ph.D. in Consumer Sciences, Emphasis Fashion Merchandising, The Ohio State University
- M.S. in Consumer Sciences, Emphasis Fashion Merchandising, The Ohio State University
- B.S. in Textiles and Clothing, Hanyang University
Ha, Y. & Im, H. (2020). Role of Interactive Visual Learning Tool and Its Personalizability in Online Learning: Flow Experience. Online Learning Journal, 24(1), 205-226
Johnson, J. & Ha, Y. (2019). The Influence of Electronic Word-of-Mouth via Social Networking Sites on the Socialization of College-Aged Consumers. Journal of Interactive Advertising, 29(1), 1-14.
Ha, Y. (2019). Does need for touch matter in the context of apparel online shopping? Compensatory role of online aesthetic and instrument cues. The Research Journal of the Costume Culture, 27(1), 46-56.
Michaelson, D., Kim, D., & Ha, Y. (2018). Scuba Diver’s Use of Selection Criteria for Assessing Wetsuit. International Journal of Costume and Fashion, 18 (2), 45-64.
Im, H. & Ha, Y. (2018). Attract, captivate, and make them return: Processing fluency effect on estimated shopping time and loyalty intention. International Journal of Electronic Marketing and Retailing, 9(2), 126-144.
Im, H. & Ha, Y. (2015). Is this mobile coupon worth my private information? Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context. Journal of Research in Interactive Marketing, 9(2), 92-109.
Im, H. & Ha, Y. (2015). Determinants of consumers’ mobile coupon adoption: A critical review of theories and literature. In E. Pantano (Eds.), Successful technological integration for competitive advantage in retail settings (pp.94-118). IGI Global
Ha, Y. & Im, H. (2014). Determinants of mobile coupon adoptions among US consumers: Assessment of gender difference. International Journal of Retail and Distribution Management, 42 (5), 441-459.
Gustin, L. & Ha, Y. (2014). Effect of environmental product information and ethnicity on Milleannial’s brand attitude and purchase intention. International Journal of Science Commerce and Humanities, 2(6), 77-88.
Im, H. & Ha, Y. (2013). Enablers and inhibitors of permission-based promotion: A case of mobile coupon. Journal of Retailing and Consumer Services, 20 (5), 495-503.
Im, H. & Ha, Y. (2012). Who are the users of mobile coupons?: A profile of US consumers. Journal of Research in Interactive Marketing, 6 (3), 215-232.
Ha, Y. & Im, H. (2012). Role of website design quality in satisfaction and word of mouth generation. Journal of Service Management, 23 (1).
Ha, Y. & Lennon, S. J. (2011). Consumer responses to online atmosphere: The moderating role of atmospheric responsiveness. Journal of Global Fashion Marketing, 2 (2), 86-94.
Im, H. & Ha., Y. (2011). The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context. Journal of Fashion Marketing and Management, 15 (3), 345-362.
Ha, Y., & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing vs. browsing situation. Psychology and Marketing, 27(2), 142-165.
Ha, Y., & Lennon, S. J. (2010). Effects of site design on consumer emotions: Role of product involvement. Journal of Research in Interactive Marketing, 4(2), 80-96.
Lennon, S. J., Ha, Y., Johnson, K., Damhorst, M. L., Jasper, C., & Lyons, N. (2009). Rural consumers’ online shopping for apparel, food, and home furnishings products as a form of outshopping. Clothing and Textiles Research Journal, 27 (1), 3-30.
Ha, Y., Kwon, W., & Lennon, S. J. (2007). Online visual merchandising (VMD) of apparel web sites. Journal of Fashion Marketing and Merchandising, 11 (4), 477-493.
Ha, Y., & Stoel, L. (2004). Internet apparel shopping behaviors: The influence of general innovativeness. International Journal of Retail and Distribution Management, 32 (8), 377-385.
Accomplishments and Awards
- Best Paper Award (2014), American Collegiate Retailing Association (ACRA)
- Distinguished Paper Award (2013), Pan Pacific Business Research Conference
- Sara Douglas Fellowship for Professional Promise (2005), the International Textiles and Apparel Association (ITAA)
- Layman Grant (2009), University of Nebraska
- Excellence in Teaching Award (2005), The Ohio State University
- Lois E Dickey and Esther A Meacham Endowment Research Award (2004), The Ohio State University
- Consumer Behavior/Psychology
- Store/online visual merchandising
- Multi/Omni channel shopping
- Mobile promotion and its adoption
- Online word of mouth and shopping behavior
- Consumer emotions and shopping intention