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Department of Marketing

The College of Business (COB) at California State University, Long Beach is a teaching and learning community that offers a diverse student body an environment to foster individual engagement, scholarly and creative achievement, civic participation, and global perspectives.

Consistent with those college goals, the Department of Marketing includes a talented faculty, committed to excellence in teaching and research that advances the business practice and scientific understanding. Serving 693 program majors, 350 pre-business majors, and about 110 additional program minors, the Department provides a wide range of course opportunities, relevant to today’s dynamic global business environment.

Our students, both at graduate and undergraduate levels, fully engage with business communities and nonprofits, through which they exert positive impact on the local, regional, and national economies.

We have been able to achieve this through our involvement in the

  1.  Marketing Business Center (MBC);
  2.  Black Business Strategy (BBS) initiative; and
  3.  Google Ad Grants Online Marketing Challenge (OMC).