Hieu Nguyen 2024-25 President’s Awards for Outstanding Faculty Achievement
His publication on emotional attachment to brands is listed in the top 10 most-cited articles in the brand attachment literature. His latest solo-authored publications shed light on how the Vietnamese government used visual communication (propaganda posters) to mobilize Vietnamese people in its war efforts against the Southern Vietnamese army and the United States during the Vietnam War, as well as national reconstruction efforts following the end of the war. Hieu has served on numerous department, college and university committees, including his role as chair of the Faculty Council from 2017 to 2021. Hieu feels incredibly honored and humbled by the recognition.
His achievements would have been impossible without the support of his colleagues in the Marketing Department as well as other colleagues in the COB who have worked with him in various committees, to whom he expresses deep gratitude.
The President's Awards for Outstanding Faculty Achievement 2024-2025
