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MS Marketing Analytics

Program Overview

The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training in current marketing tools, marketing research, forecasting, and statistical and analytical skills, and other marketing relevant skills that will advance their career prospects in the field of marketing analytics.

The program’s requirements comprise a 30-unit, cohort-based, lock-step sequence of courses covering four core components:

  • Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing 
  • Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data
  • Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses
  • Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions

Program Snapshot

FAQ Infographic


Cohort Based Infographic

Cohort Based


“I had the pleasure of taking the Marketing Analytics class during my MBA program with Professor Reo Song. The class was an eye opener for me personally as it helped shape my next career move into Digital Marketing and Marketing Analytics/Reporting. Being a numbers enthusiast, the ability to apply statistical techniques to real life Marketing examples was so much fun for me personally. The class was by far my favorite class in the entire program and I definitely recommend the class for any numbers enthusiast, Statistics, or Marketing professional. The skills and knowledge I learned in this class I apply on a daily basis and will carry with me forever.”

- Elie Malouf, MBA Class of 2016

​What is Included?


Bootcamp will be offered to incoming MSMA students.  8 hours total on two Saturdays before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Foundation of statistics: Statistical distributions, statistical inference, A/B testing, etc.
  • Data analysis and visualization tools


Students are required to participate in a two-day orientation. The focus of the orientation is to prepare the student to work in teams, master the Harvard case discussion method, learn to use Excel, and begin the preparation for their career post-graduation. During the orientation, students get to know faculty, fellow students and alumni of the program and begin to work as teams. The orientation is included in the cost of the program.

Career Services

Career planning and management are an important benefit of the MS Marketing Analytics program.  Students begin their career planning after they have been admitted and support continues for up to a year after graduation.  Students work with a career advisor on identifying career goals and developing a job search strategy, as well as resume writing, interviewing and other important career skills.

Program Requirements

Applicants are expected to possess an undergraduate degree in Marketing, or remedy their deficiency by taking  MKTG 500 - Marketing Concepts or the equivalent at an AACSB-accredited school with a B or better prior to admission.  Students must submit a transcript and class syllabus to the program manager for verification.  

Please review Admission Information for General Application Requirements for the program.