Marketing Department News

Image Hieu Nguyen joined the Department of Marketing in the College of Business in the fall of 2007 as an assistant professor. He was granted tenure and promoted to associate professor in spring 2014. At the COB Hieu has taught at both the graduate and undergraduate levels, and has taken students on study abroad programs to South America, Europe and Asia. He has advised numerous MBA/MFA theses as well as those by…

On behalf of the President’s Commission on the Status of Women (PCSW) at California State University, Long Beach, we would like to congratulate Professor Ken Miller  (Marketing, College of Business) on being selected as the faculty (Lecturer) recipient of the 2025 PCSW Advancement of Women Award (AOWA). Professor Miller has been identified as an incredible ally and mentor to female students. He is nominated for supporting as the faculty advisor for the American Marketing…

The Marketing Department supported the campus-wide "Day at the Beach" event on April 12, 2025, to welcome newly admitted students (Fall 2025 incoming class) and their families.  Ten marketing faculty members and many students and alumni volunteered at the open house at COB to provide a first look at programs, marketing curriculum, student organizations, academic resources, career paths, and more.  We were happy to host these participants for the CSULB Day at the Beach!

Image Spring 2025 May 9 Mike Nguyen Visiting ScholarThe Guest speaker will be Dr. Mike Nguyen, who will discuss Leveraging Heterogeneous Graph Data for Peer Firms and Industry Identifications.Friday, May 9, 2025, from 3:30 PM to 5:00 PMCOB - 230 or via Zoom 83681109145