Marketing Department News

Recent Articles and Events from the Marketing Department

Panel speakers at AMA conferences 2024

AMA Long Beach Shines at 2024 International Collegiate Conference

The American Marketing Association (AMA) chapter at CSU Long Beach soared to success at the 2024 AMA International Collegiate Conference (ICC) in New Orleans from April 11-13. Accompanied by Professor Kierstin Stickney, a collection of 20 students spent three days attending speaker panels, professional development workshops, competitions, and networking activities. Our AMA Chapter won 2nd Place in the "ICC Design Lab Marketing Challenge" and ranked among the "Top 25 Chapters" out of…
COB DATB 2024 Marketing Group photo

Marketing Supports the Day at the Beach 2024

The Marketing Department supported the campus-wide "Day at the Beach" event on Saturday, April 13, 2024, to welcome newly admitted students (Fall 2024 incoming class) and their families.  Ten marketing faculty members and more than 20 students and alumni volunteered at the open house at COB to provide a first look at programs, marketing curriculum, student organizations, academic resources, career paths, and more.  We were happy to host these participants for the CSULB Day at the…
Various Vintage Vietnam Propaganda posters

Conflict Recovery in Socialist Utopia

Conflict Recovery in Socialist Utopia - A Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda Posters Author:  Hieu P. Nguyen DOI Link to Article  Publication:  Journal of Public Policy & Marketing Date: March 27, 2024 The Vietnam War left a newly re-unified Vietnam with…
Dept. of Marketing Research Seminar Friday March 29 3:30 COB 214 zoom 8186309756 Adein Lee and Max Alberhasky

Research Seminar Series: March 29

Department of Marketing Research Seminar (Spring 2024) Department of Marketing Research Seminar (Spring 2024) Date: Friday, March 29, 2024 Time: 3:30 PM - 5 PM COB 214 / Zoom (ID: 818 630 9756) Light refreshments will be offered in COB 214 Aiden Lee: Engaging First Impressions: Predicting Viewer Engagement with Video Ads Through Visual and Audio Saliency Abstract: This study examines how visual and audio saliency impacts viewer engagement with digital ads, a vital concern for brand…