College of Business Mission Statement


COB will be the preeminent choice in the region for all students seeking the best value in a business education that prepares them to excel in and contribute to the regional and global economy.


COB is committed to promoting social mobility by providing our diverse student population with an affordable, inclusive, and high-quality business education and to creating and disseminating knowledge through impactful research.

Core Values

  • Diversity, Equity, Inclusion & Accessibility: We strive to enable equitable access to the best education to individuals of all backgrounds.
  • Academic Excellence: We are committed to creating an environment that encourages accurate understanding of business concepts and enables continuous acquisition of knowledge and skills that benefit the regional and global economy.
  • Innovation: We continuously explore new approaches and opportunities that enrich the student experience and create knowledge through cutting-edge research.
  • Integrity: We aim to act with dignity, honesty, responsibility, and accountability through ethical decisions and actions.
  • Sustainability: We strive to promote and sustain the success of all stakeholders by increasing the resources of the college in an ever-changing landscape

Sourced from: COB_Strategic_Plan_2024-2029 (pdf)