Inclusive Marketing Initiative
Update: The Marketing Department’s IMI (Inclusive Marketing Initiative) works with minority-owned businesses in the greater Long Beach area. Since fall 2020, IMI has served over 60 clients, providing free digital marketing services through semester-long, student-run projects. Twenty-two clients were onboarded in Spring 2022.
The College of Business at California State University Long Beach is working to elevate minority-owned businesses within the greater Long Beach community by offering free digital marketing services. Services garnered are provided through the CSULB upper-division marketing courses, MKTG 437 (Digital Marketing & Social Media) and MKTG 495 (Digital Marketing II).