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Long Beach Small Business Monitor (LBSBM)

1Q/2021 Expectations for 2021: A Hopeful Return to Normal

The Covid pandemic crisis and its impact on everyone's life and business, has tempered the expectations of Long Beach small business owners and managers. Indeed, Long Beach small business owners and managers are still feeling the effects on their business of the Covid pandemic. But, as we enter a new year, our survey shows many are expecting things will soon return to normal. There is hope and some optimism that in 2021 they can at least get back to business as usual. Read more on the 1st Quarter report. 

  1st Quarter 2021 (pdf)

LB Hiring Expectation complex chart see
Hiring Expectations Complex chart contact LBSBM regarding questions.


The purpose of the Long Beach Small Business Monitor is to provide the greater Long Beach region and community an understanding of the expectations and desires of small business owners

Survey Methods

The results are based on surveys of 300 small business people randomly selected from all Long Beach small businesses of 50 employees or less. Results are based on a probability sampling of 300 small businesses in Long Beach, CA (2-50 employees). Under the direction of Dr. Flexo, Marketing Systems Group ( generated a random sample from their frame of all small businesses with addresses in Long Beach. The sample was sent to Opinion Access Corporation a professional data collection facility ( Each record was called by a professionally trained interviewer at OAC. A final sample of 300 interviews with small businesses was collected using this industry-standard procedure. These results have a statistical margin of error of +/-5.5%.

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