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Long Beach Small Business Monitor (LBSBM)

Post-Pandemic: Helping Small Business Recover and Thrive

After many months of difficulties and heartbreak during the pandemic crisis, Long Beach small businesses are poised to reopen fully on June 15th! Yet even ahead of this date small businesses are reporting many more customers as the Long Beach community ventures outside, anxious to shop and eat at their favorite local spots.

In this issue of the College of Business Long Beach Small Business Monitor, we asked Long Beach, small business people, how they rate the response of the local government in supporting the local business during the pandemic crisis, and what they would find most helpful as they navigate re-openings and a return to growth, post-pandemic.  Read more in the 2nd Quarter 2021 LBSBM.

  2nd Quarter 2021 (pdf)


The purpose of the Long Beach Small Business Monitor is to provide the greater Long Beach region and community an understanding of the expectations and desires of small business owners

Survey Methods

The results are based on surveys of 300 small business people randomly selected from all Long Beach small businesses of 50 employees or less. Results are based on a probability sampling of 300 small businesses in Long Beach, CA (2-50 employees). Under the direction of Dr. Flexo, Marketing Systems Group ( generated a random sample from their frame of all small businesses with addresses in Long Beach. The sample was sent to Opinion Access Corporation a professional data collection facility ( Each record was called by a professionally trained interviewer at OAC. A final sample of 300 interviews with small businesses was collected using this industry-standard procedure. These results have a statistical margin of error of +/-5.5%.

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