Long Beach Small Business Monitor (LBSBM)

Long Beach Small Business Expectations for Rest of 2023

"Stubbornly Cautious"

It's been more than a year since we last talked with Long Beach small business owners and managers for our small business survey. We decided to resume surveys in the Summer of 2023 to see how LB small businesses are doing and gauge expectations for the rest of 2023. Long Beach small business owners and managers appear stubbornly cautious today. A majority of LB small businesspeople are expecting sales gains (55%), but this is far below that measured prior to 2019 and the years of Covid-19 lock downs and economic dislocations. In spite of a short-lived gain right after the 2020 election, a large share of Long Beach small businesspeople today remains cautious and at somewhat pessimistic about potential growth in sales and revenue over the rest of this year (45%).

Read more about expectations of Long Beach Small Business for the rest of 2023 in the report

2023 "Stubbornly Cautious" Report


The purpose of the Long Beach Small Business Monitor is to provide the greater Long Beach region and community an understanding of the expectations and desires of small business owners

The results are based on surveys of between 100 and 300 small business owners and managers randomly selected from all Long Beach small businesses of 50 employees or less. Under the direction of Dr. Flexo, Marketing Systems Group generated a random sample from their frame of all small businesses with addresses in Long Beach. The sample was sent to Clear Insights Group a professional data collection facility. Each small business was called by a professionally trained interviewer. A final sample of 100-300 interviews with small businesses was collected using this industry-standard procedure. MOE ranges between +/-6.5% and 5.5% depending on the final sample size.