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Long Beach Small Business Monitor (LBSBM)

3Q/2020: The Covid-19 Edition II

"Where Are We and Where Do We Go From Here?"

In the previous issue of the Long Beach Small Business Monitor we presented the results of a survey of Long Beach small business people that quantified the severe impact of the COVID-19 quarantine on the revenue and workforce of local small business across the City. This issue of the LBSBM dives deeper into the impact of the COVID-19 quarantine on different types of Long Beach small businesses.

  3rd Quarter 2020 (pdf)


The purpose of the Long Beach Small Business Monitor is to provide the greater Long Beach region and community an understanding of the expectations and desires of small business owners

Survey Methods

The results are based on surveys of 300 small business people randomly selected from all Long Beach small businesses of 50 employees or less. Results are based on a probability sampling of 300 small businesses in Long Beach, CA (2-50 employees). Under the direction of Dr. Flexo, Marketing Systems Group ( generated a random sample from their frame of all small businesses with addresses in Long Beach. The sample was sent to Opinion Access Corporation a professional data collection facility ( Each record was called by a professionally trained interviewer at OAC. A final sample of 300 interviews with small businesses was collected using this industry-standard procedure. These results have a statistical margin of error of +/-5.5%.

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