Marketing Department News
Recent Articles and Events from the Marketing Department
The Price of Hope – Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam
Research is forthcoming in the Journal of Consumer Affairs, the presented PDF file is a Non-technical summary:
The Price of Hope – Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam (pdf)
Long Beach Small Business Monitor 3rd Quarter 2020 (pdf)
3Q/2020: The Covid-19 Edition II "Where Are We and Where Do We Go From Here?"
Macromarketing Conference Award
Marketing Professor Witkowski won the Conference Best Paper Award for “Prohibitions, Boycotts, and Resisting the Green Dragon: Right-Wing Anti-Consumption in America” in the 2019 annual Macromarketing Conference.
