Marketing Department News
Recent Articles and Events from the Marketing Department
Long Beach Small Business Monitor 2nd Quarter 2021
2Q/2021: "Post-Pandemic: Helping Small Business Recover and Thrive"
Research on Charitable Giving
Homer, Pamela Miles (2021), “When Sadness and Hope Work to Motivate Charitable Giving,” Journal of Business Research, 133 (September), 420-431.
Green Marketing Course Student Winners
Winners of Sustainability Showcase Project from Green Marketing
The students are assigned a green marketing plan for a company as their final project and, as part of that, they have to develop 10 indicators that show how the company is 'doing well by doing good.' The next step is to illustrate those 10 indicators in the form of a poster which they must submit to the annual Sustainability Showcase.
The Price of Hope – Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam
Research is forthcoming in the Journal of Consumer Affairs, the presented PDF file is a Non-technical summary:
The Price of Hope – Insights into Rhino Horn Consumption in Health-related Contexts in Vietnam (pdf)
