Marketing Department News

Explore International Business in Panama & Colombia with CBA 494/GBA 694 CSULB’s College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited.

MS Marketing Analtyics dinner with faculty and students

2Q/2021:  "Post-Pandemic: Helping Small Business Recover and Thrive" 

Homer, Pamela Miles (2021), “When Sadness and Hope Work to Motivate Charitable Giving,” Journal of Business Research, 133 (September), 420-431.