Marketing Department News
Recent Articles and Events from the Marketing Department
News from the Marketing Business Center
The mission of Cal State Long Beach's Marketing Business Center (MBC) is to help small businesses like Lee’s by providing free marketing services from College of Business students.
Electronic sharing of health information is a key to healthcare efficiency and quality
Shortened hospital stays, reduced readmission rates, and cost savings are all benefits of the use of health information exchanges in emergency departments, according to a new study.
Marketing Science: Engendering Seller Use of Marketing Tools
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
Panama & Colombia with CBA 494/GBA 694
Explore International Business in Panama & Colombia with CBA 494/GBA 694
CSULB’s College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited.
