Marketing Department News

Shortened hospital stays, reduced readmission rates, and cost savings are all benefits of the use of health information exchanges in emergency departments, according to a new study.    

Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools

Explore International Business in Panama & Colombia with CBA 494/GBA 694 CSULB’s College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited. Led by…

MS Marketing Analtyics dinner with faculty and students Image Pictured: AnChung Chung, Angela Lei, Angela Ratzlaff, Anna Hovhannisyan, Annyesha Lellapalli , Astrid Montoya Reynaga, Ayesha Ekram, Barbara Anguiano, Botao Yang, Brenda Felix, Brooke Behunin, Daniela Messarina, Disha Desai, Eunho Park, Freedom Paradis, Gaby Belarde, Ingrid Martin, Jose Castaneda, Jose Gaspar, Kira Hall, Krystal Padilla, Lingyi Tu, My…