Marketing Department News
Recent Articles and Events from the Marketing Department
CSULB Marketing Students Win First Place in National Media Scholars Competition
Two recent graduates from California State University, Long Beach’s Department of Marketing—Davis Abog and Safi Mahmood—have made university history by taking First Place in the prestigious Washington Media Scholars Foundation (WMSF) 2025 Media Scholars Case Competition. This marks the first time CSULB students have participated in this national competition—and they won it all.
The final round of the 16th annual competition concluded with an awards luncheon held in Washington, D.C. on June 12,…
Hieu Nguyen 2024-25 President’s Awards for Outstanding Faculty Achievement
At the COB Hieu has taught at both the graduate and undergraduate levels, and has taken students on study abroad programs to South America, Europe and Asia.
MKTG Research Seminar Series: May 9
Spring 2025 May 9 Mike Nguyen (Visiting Scholar) The Guest speaker will be Dr. Mike Nguyen, who will discuss Leveraging Heterogeneous Graph Data for Peer Firms and Industry Identifications.
2025 International Collegiate Conference in New Orleans, AMA
At the 2025 International Collegiate Conference in New Orleans, AMA Long Beach had an outstanding experience with several notable achievements:
