Voices of Design

Voices of Design: Connecting Design, Community Building, and Student Success   

Supporting student success and helping young designers build meaningful connections is a top priority in the Design Department at CSULB. Design students need to feel welcome in our department, connected to their peers, and to feel like they are a vital part of the CSULB and Long Beach design and creative communities. Our students in the design department seek places where they can learn, as well as places where they can be seen, valued, and feel safe to be their most creative and authentic selves. Connecting with students and helping them grow into talented and confident professional designers is one way we support the academic success of all students.  

Our VOD workshops and activities reach students at deeper levels and engage them in meaningful personal, professional, and academic activities while also connecting students with access to meet their basic needs like friendship, food, and art supplies.  

The VOD is a new 10-week event comprised of 3 evening lectures, 10 lunchtime activities/speakers, 2 class projects on identity and community, and a designer-in-residence program. VOD focuses on building community, providing a safe space for students to be creative, addressing food insecurity, identifying financial concerns, and supporting the social needs of students in areas such as resilience and self-confidence. VOD addresses these needs through a series of interactive workshops, real-world-based classroom activities, and collaborative design community activities such as painting our mural painting led by Long Beach muralist and CSULB alumnus, Mer Young. 

Design for Good: Our VOD Goals  

VOD allows students to discuss, explore, and identify their voices as designers and learn how to use their unique talents to benefit their lives and future careers. The VOD lectures and workshops help students understand how design can be a vital agent for change or a catalyst for good in their lives, careers, and their communities. Our goals are to: 

  • Partner with our friends in the corporate and professional design community, donors, families, friends, and alumni for student success; 
  • Build Trust in the Design Department Community; 
  • Identify the department as a Safe Space for Creativity and Learning; 
  • Create a Shared Community Identity; and 
  • Use Co-Creation of Public Art to physically embody our Commitment to Student Success. 

Connecting with our Community of Design Professionals 

Therefore, VOD 2024 evening lectures showcased highly accomplished designers from a variety of backgrounds as guest speakers who have found a significant personal and professional voice through their design careers. The goal was to find designers who could directly relate their own experiences to the experiences of our student population. In addition, these speakers directly serve the needs of diverse communities through their design work. 

Designing our Individual Skills, Passions, and Gifts 

The lunch workshops serve as a time of discussion and a personal exploration of what design means to each of us. Students are encouraged to think about their individual skills, passions, and gifts in new ways. It is a time to freely “try on a new identity” or “explore a new skill, or a new belief about yourself or find your purpose.” In spring 2024, students worked side-by-side with Long Beach artist and Designer-in-Residence, Mer Young, to paint our first design community-inspired mural. 

 

Community Building with a Focus on Fun and Lifelong Friendships 

The lunch workshops served as a time where students could interact with faculty and other with other students from different majors or at different points in their academic careers. VOD gave students a way to get an easy lunch between classes, make new friends, participate in fun design activities, and see high-quality presentations by professional designers, all in a welcoming and familiar environment. VOD is a time to do what college is meant to do: learn professional skills, make memories, and build lifelong friendships.  

Measuring our Success: A Work in Progress 

Our first VOD event in Spring 2024 was attended by 189 individual students with an average attendance of 50+ students and 10 faculty per event. The total attendance during the spring 2024 semester was over 400 students and the VOD events provided the following outcomes: 

  • Professional networking opportunities for students and faculty through the lecture series; 
  • events, speakers, and activities that connect students to the professional design communities; 
  • Distribution of much-needed art materials to students;  
  • Using Design activities as a community-building experience in our department; 
  • Easy access to campus support services such as food banks, emergency funds, LGBTQ+ support groups, and medical and mental health resources; and 
  • Future class field trips were arranged with local design industry professionals. 

Here’s How You Can Support the Success of the Next Generation of Designers 

If you have a creative idea, activity, or opportunity that would engage students and faculty with the professional design community, we want to talk! We love to engage designers, industry professionals, alumni and other guests in our VOD programs and events.  

Your financial support can also make a huge difference in the lives of our students by helping them achieve their dreams. If you would like to contribute to the sustainability of these programs through financial gifts, memorials, scholarships, or other types funding for student success initiatives, please let us know. We are committed to providing the best possible learning experiences for our students. And, it is through the generous support of our donors, alumni, and friends that these quality events are possible. If you are interested in participating in or making a financial gift in support of VOD or other student success initiatives in the design department, please contact us at:  

Debra Satterfield, Professor and Design Department Chair 

Debra.satterfield@csulb.edu  

Jeff Flowers

Director of Special Projects

Rose Brand

Theatrical fabrics come in many shapes and forms, and understanding their diverse uses is essential in today’s design arena. Through a discussion of the various styles and types of curtains, nomenclature and definitions, fabric compositions, curtain finishes, and other related topics, students will gain a broader knowledge of the fabric medium and the tools available for creating the exact desired scenic outcome.

Jeff Flowers has been associated with the entertainment industry for over 40 years, working in fields ranging from Lighting Designer to Equity Stage Manager to Marketing Director, and presently as Director of Special Projects at Rose Brand. Originally from Dallas/Fort Worth, Jeff served as Lighting Designer and/or Scenic Designer for multiple theatres in the DFW area. He received an MFA in Scenic and Lighting Design from Texas Christian University and served on the theatre faculty at the University of Texas at Arlington before moving to Los Angeles.

Jeff has lived and worked in both New York City and Los Angeles, providing technical and sales support for major theatrical equipment manufacturers, including Rosco Labs, Matthews Studio Equipment, and Rose Brand. Until recently, he served on faculty for 17 years at the University of Southern California, teaching Lighting Design, lecturing, and providing faculty mentorship to student designers.

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Jeff Flowers Speaking at VOD
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Different Angle of Jeff Flowers speaking at VOD
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Jeff Flowers Presentation at VOD

Maricela Cedillo

Makeup and Costume Designer

Duncan Anderson Gallery • 11:45 am - 1:00 pm

Maricela Cedillo is an Industrial Design Alum from class 2023 at California State University, Long Beach. As part of the class that was ordered to stay home during the pandemic, she experienced a dramatic shift in her education that gave her time to reflect on what she truly wanted for herself. Maricela used this period to reconsider her path and explore design in ways that aligned with her passions. 

Maricela Cedillo discovered through self-reflection, her true calling in creative storytelling through makeup and costumes within the entertainment industry. When classes returned in person, she collaborated with the theater department, and used her design projects at CSULB as opportunities to think beyond product design, reimagining assignments in ways that aligned with her passions. By creating her own version of education, she carved out an unconventional path that blended design with makeup artistry and theatrical work. Outside of her coursework, she developed makeup looks in her free time, and immersed herself in the Halloween convention scene to gain exposure. These experiences ultimately led to an exclusive interview—and her current role—as a makeup artist with Knott’s Scary Farm. 

Since then, she has become a seasonal returnee on the Knott’s Scary Farm makeup team, been invited to special projects, and built a network of creative professionals who share her passion. Her industrial design training continues to influence her career, especially in branding, self-promotion, and problem-solving within makeup design. Today, Maricela combines her design background with her love of makeup and theater.

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Maricela Cedillo working on client
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Maricela Cedillo's Pig Makeup Work
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Maricela Cedillo's Cowboy Makeup Work
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Maricela Cedillo's Clown Makeup Work

 

Jonathan Lo

Creative Director, Global Marketing and Brand Communications

Jonathan Lo is a designer and creative director with over 20 years of experience working at the intersection of business strategy, technology, and social impact. He has previously led creative teams at Aurora Solar (climate tech), Virgin Galactic and Virgin Orbit (NewSpace), and The Broad Foundation (art and philanthropy). He graduated with a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.

Before embarking on a design-centric career, he was an investment banker, a researcher at an economics think tank, and an instructor at a financial training firm. He is also a lecturer in the Department of Design at CSULB. In his current role as Creative Director for global marketing and brand communications at Gensler, he leads the design and evolution of Gensler branding to support the firm’s strategic growth.

Jonathan will discuss his career in the design industry and how his experience in music, volunteering, teaching, and business has informed his process and philosophy.

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Jonathan Lo Presenetation at VOD
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Different Angle of Jonathan Lo speaking at VOD
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Jonathan Lo speaking with students at VOD

Steve Boyer

CSULB Hybrid Design Lab

Duncan Anderson Gallery • 11:45 am - 1:00 pm

Steve Boyer is an artist, designer, inventor, entrepreneur, and educator with over 25 years of experience developing technology and creating content for a wide variety of interactive media, including:

  • Video games
  • Electronic toys
  • Musical instruments
  • Fine art installations

He has served as a software engineer, hardware engineer, designer, and producer at top media entertainment companies. He has also been on the faculty of leading art, design, and technology programs in the U.S., including:

  • The School of the Art Institute of Chicago
  • Otis College of Art and Design
  • The University of California at San Diego

Perhaps the largest impact of technology on human experience over the past two decades has been the increasing reliance on video screens as our primary means of engaging with the world. The Covid-19 lockdowns accelerated our dependence upon screen-based media and while it allowed us to maintain some degree of normal activity during this global crisis it also resulted in social and cultural disruptions the consequences of which are still unfolding. 

The HYBRID DESIGN LAB provides a space for exploring ideas and technologies that re-engage us with the world such that our lives are enhanced by digital technologies without being consumed by them. Hybrid Digital/Physical products, spaces and experiences aim to integrate mind, body and information, serving as an essential counterbalance to increasingly immersive experiences. As such we refer to the hybrid design model as EMERSIVE in that it draws media into the space of the viewer rather than drawing the viewer into the space of the media. 

To serve these ends the lab is equipped with a variety of prototyping tools for creating hybrid digital/physical experiences including microcontrollers, sensors, short throw projectors, 3D printers and electronic components. The lab is a resource for students across all of our design programs to bring digital projects to life. The lab is supported in the Design Department curriculum with DESN454/554 Technologies for Hybrid Design which provides both the technical skills and conceptual frameworks for working in this continually evolving area at the forefront of contemporary design practice.