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Duncan Anderson Design Lecture Series

Fall 2020

Designers In Their Own Words

Through the years, the Duncan Anderson Design Lecture Series has invited top professionals to share their knowledge and experience with design students at CSULB. This coming year marks the expansion of that series to a bi-monthly event. Thanks to Cecelia Anderson-Malcolm and the Duncan Anderson Endowment, CSULB now has an ongoing design lecture series to rival those at private design schools. The CSULB Industrial Design Program is working closely with IDSA-LA, and its student chapters, to schedule an exciting line-up of speakers. Please let your chapter officers know of professionals you want to meet and hear at future events.

Due to Covid-19 campus closure and safety, all lectures for the Fall season will be via Zoom only. Each lecture will have a specific Zoom ID. If you're interested in attending, please contact this year's Guest Speaker Coordinator, Max Beach or the department for the specific Zoom ID.

September 10 | Fernando Del Rosario

Fernando DelRosario with Detroit Hustles Harder t-shirt

Thursday, September 10, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/99843644197

Fernando Del Rosario
Concept Zombie

CREATIVE AID

A seasoned advertising creative, with a heart of an artist, and a passion for teaching. Fernando bridges the world of marketing, design, art, and education. His agency roster consist of Y&R, Campbell-Ewald, Wunderman, David&Goliath, BBDO, Innocean World Wide and now as CEO/Creative Director of his own agency ConceptZombie LLC. His roster of brands are as diverse as his vision of creativity; from Hyundai to Hot Wheels, from Covered California to Carl’s Jr. and from Oakley to the Orange Catholic Foundation.

Fernando is also an educator, with a MA ED in Educational Leadership. He taught at the Art Institute of California-Orange County for 17 years; leading to opportunities to be a guest lecturer/speaker at Cal State Long Beach and Chapman University and now teaching at Cal State University Fullerton. Fernando has also found time to build an artist career. With over 40 gallery showings, 4 art gallery representations his REAL HEROES Collection continues to gain traction and expand beyond Southern California.

September 17 | Dale Wagler

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Thursday, September 17, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/94355913261

Dale Wagler
Manager of Product Design, Yamaha Guitar Group, Inc.

Design for the Music Industry & the Circle of Inspiration

Graduate of Southern Illinois University Carbondale with a BFA in Industrial Design. Worked in consulting in Chicago (Joss Design, Beyond Design) before moving to Southern California working at a small consultancy located in Irvine called GloDesign. At GloDesign I did work for clients such as RainBird and Viewsonic before accepting a position with Line 6, Inc. in August of 2000.

Since then Line 6 grew from a small company with only a handful of employees to a small corporation with a few hundred employees worldwide. Line 6 was purchased by Yamaha Corporation Japan early in 2014. In 2018 we reorganized as Yamaha Guitar Group, Inc. and added Ampeg to our corporate roster.

In Product Design, my team and I are responsible for the industrial design, and UI/UX design for Yamaha, Line 6, and Ampeg guitar/bass products, including built-in GUI and software editors & standalone apps for PC, Mac, iOS and Android. Notable recent products include the Yamaha THR II amplifiers and the Line 6 Helix line of digital processors.

September 24 | Chris Collins

Chris Collins DADLS guest lecturer

Thursday, September 24, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/91575527107

Chris Collins
Principal, Cubed Design

The Refinement of Design

As Principal Designer of Cubed Design, Chris seeks to use his informed intuition and intelligence for beauty to create meaningful experiences with whatever project he is working on. From the youngest of start ups to global corporations, Chris has worked on various projects in various industries. His passion and deep expertise in the footwear and soft goods industry is followed closely by his more recent, yet extensive, experience with consumer electronics and hard goods design. “Every aspect from ideation through to product development is just as important as the others...the process is what sets you apart from the competition, the process is what gets you hired.”

In this Lecture, Chris will be walking you through parts of his simple, yet effective, process that has been used with clients such as Nike, Converse, Under Armour, Aspen Medical, Epson, Mophie and many more. Largely focusing on the evolution of design refinement, he hopes to inspire you to begin your journey of practicing good design judgement. All Along the way he will share stories of his time here at CSULB and talk about major milestones in his transition from student, to studio designer, to principal designer of his own firm. Come join him as he hopes to help you understand “The Refinement Of Design.”

October 1 | Alix Armour

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Thursday, October 1, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/93345469332

Alix Armour
Co-founder - Super73

Follow the Green Brick Road

From Hong Kong, California, and Paris, Alix Armour graduated from CSULB in 2011 with a BS in Industrial Design, a BA in Mandarin Chinese, and has since worked in various European companies.

In parallel, she helped set the foundations of two Californian startups, Nimble Scooters and Super73 with an ever-growing team. Now at Super73 in Amsterdam, she is taking on new challenges with the latest role in sustainability.

October 8 | Peggy Lee

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Thursday, October 8, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/82161184842

Peggy Lee — NCIDQ, CID
Senior Lead Interior Designer I Project Manager - Cuningham Group Architects, Inc

Flexibility + Adaptability in Design / Life

Peggy Lee has a wide range of experience who’s multi-faceted skills include space planning, design conceptualization & development, interior design and project management. She believes that design should be both creative in form + function.

With over 15 years of experience working with companies such as Carl Ross Design, HBA, Gensler & Cuningham Group Architects , Peggy has been involved with the design and completion of many hospitality, retail & resorts/theme parks all over the world . Her design and technical skills & well rounded approach to interiors, finishes and millwork construction has given her an advantage with work, consultants & clients.

Peggy’s passion for design excellence is shown in her leadership, work ethic , vision & willingness to learn all aspects of design. Her creativity in the office flows into her passion in the kitchen as theCULINARYIST where she continues to learn, experiment & feast (with friends when possible).

October 22 | Kurt Kohlstedt

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Thursday, October 22, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/81778958532

Kurt Kohlstedt
Writer/Digital Director - 99pi

Designing In & Out of Context

Kurt Kohlstedt is a writer, editor and the digital director at 99% Invisible, a radio show and website about design hosted by Roman Mars, Kurt’s coauthor on A Field Guide to the Hidden World of Everyday Design. With a half-billion downloads to date, 99pi is one of the most popular podcasts in the world. Kurt has gone on tour with the show, given talks and participated in panels on various subjects from how Kindergartens shaped Modern art and design to creative adaptive reuse strategies for big-box stores.

Back in 2007, Kurt founded WebUrbanist, the first in a series of online urban architecture, art and design and publications that would go on to reach hundreds of millions of readers. Previously, Kurt studied philosophy (BA) at Carleton College before completing a graduate degree in architecture (M. Arch) at the University of Washington’s College of Built Environments. Over the years, he has worked on industrial, theatrical, furniture, graphic and web design projects and tends to tweet about cities, design and synanthropes.

November 5 | Norman Kerechuck

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Thursday, November 5, 7:00-9:45pm
via Zoom. Join Zoom Meeting - https://csulb.zoom.us/j/87520547129

Norman Kerechuck
President, GKDI

Design for Hard Times

Norman is a graduate of Art Center College of design and has been involved with the design of power-sports vehicles at GK design for over twenty years. He has contributed to the development of advanced concept vehicles as well as those currently in production. Norman has presented his thoughts on design and innovation at conferences in Japan, Europe, and the U.S. As president of GKDI he oversees the Los Angeles and Atlanta branch offices.

In 2012 GK design celebrated their 60th year as an industrial design consultancy; during this period they have maintained a fifty-seven year relationship with the Yamaha motor corp. GK had the responsibility of designing the very first motorcycle produced by the company and has maintained design influence of the wide variety of current products available today; such as Motorcycles, ATV’s, watercraft, snowmobiles and others. GK design is constantly generating innovative solutions for power-sports customers and has received countless awards for product design throughout the world.

November 19 | Royce Channey

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Thursday, November 19, 7:00-9:45pm
via Zoom

Royce Channey
Design Director, HARMAN International

Lecture Title to come

Copy to come...

December 3 | TBD

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Thursday, December 3, 7:00-9:45pm
via Zoom

TBD
To Come

Title to Come

Body copy to come.