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MSMA Curriculum

MS Marketing Analytics Curriculum


Bootcamp will be offered to incoming MSMA students before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Foundation of statistics: Statistical distributions, statistical inference, A/B testing, etc.
  • Data analysis and visualization tools

Foundation of Marketing

Marketing Analytics and Digital Marketing

Electives (Dependent on Professor Availability)

Culminating Experience

There are two tracks available:  two year track and one year track.

Sample Schedule Below (See the university catalog for the course description):


Full Time Track

Part Time Track