MSMA Curriculum

MS Marketing Analytics Curriculum

There are two tracks available: Part-Time (two-year) Track and Full-Time (one-year) Track. 

International students who are studying on a visa are required to participate in the Full-Time (one-year) Track. 

All courses are only offered once per academic year. Therefore, students must follow the cohort schedule provided to them after admission.

Pre-Requisite

This course will be completed in the Summer before students officially start the program. This course is only required for students who have been offered conditional admission to the program. They will need to earn a grade of B or better. 

  • MKTG 500 Marketing Concepts

Bootcamp

Bootcamp will be offered to incoming MSMA students in the summer before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Data analysis and visualization tools

Foundation of Marketing

  • MKTG 661 Seminar in Marketing Management
  • MKTG 665 Seminar in Marketing Research

Marketing Analytics and Digital Marketing

  • MKTG 662 Pricing Analytics and Strategy
  • MKTG 663 Seminar in Digital Marketing and Social Media
  • MKTG 675 Seminar in Marketing Analytics
  • MKTG 677 Advanced Marketing Analytics
  • MKTG 680 Social Media Analytics
  • MKTG 685 Machine Learning in Marketing

Advanced Study Course (Dependent on Professor Availability)

  • MKTG 628 Seminar in Business-to-Business Marketing
  • MKTG 630 Branding and Integrated Marketing Communications
  • MKTG 690 Marketing Strategies and Analytics for New Products

Culminating Experience

  • MKTG 699 Capstone Project for MSMA

See the university catalog for the course descriptions.

International students who are studying on a visa are required to participate in the Full-Time (one-year) Track. 

Incoming Summer

  • MKTG 500 Marketing Concepts, if required within admissions notification (conditional admission)
  • Bootcamp- required for all newly admitted students

Fall

  • MKTG 661 Marketing Management
  • MKTG 663 Digital Marketing and Social Media
  • MKTG 665 Marketing Research
  • MKTG 675 Marketing Analytics

Spring

  • MKTG 630 Branding and Integrated Marketing Communications
  • MKTG 677 Advanced Marketing Analytics
  • MKTG 680 Social Media Analytics
  • MKTG 685 Machine Learning in Marketing

Summer

  • MKTG 662 Pricing Analytics and Strategy
  • MKTG 699 Capstone Project (must be passed with grade of B or better)

Incoming Summer

  • MKTG 500 Marketing Concepts, if required within admissions notification (conditional admission)
  • Bootcamp- required for all newly admitted students

Fall Year 1

  • MKTG 663 Digital Marketing and Social Media
  • MKTG 675 Marketing Analytics

Spring Year 1

  • MKTG 677 Advanced Marketing Analytics
  • MKTG 680 Social Media Analytics

Summer Year 1

  • MKTG 662 Pricing Analytics and Strategy

Fall Year 2

  • MKTG 661 Marketing Management
  • MKTG 665 Marketing Research

Spring Year 2

  • MKTG 630 Branding and Integrated Marketing Communications
  • MKTG 685 Machine Learning in Marketing

Summer Year 2

  • MKTG 699 Capstone Project (must be passed with grade of B or better)