Mission, Values and Strategic Priorities

Mission and Values

The mission of the Department of Journalism & Public Relations (JPR) is to prepare students for careers in journalism, public relations and related fields. The department provides students opportunities to learn and apply foundational and emerging theories, concepts, skills and technologies in our classes, and it offers additional experiential learning experiences through internships, student media and PR agencies, student clubs and special events. This mission is guided by the following values:

  1. The work of journalists, public relations practitioners and other fact-based communicators is a public good needed for individuals, communities and democracies to function well.
  2. The principles of accuracy, fairness and transparency are crucial to ethical, high-quality professional communicator practice.
  3. Developing writing, visual communication and digital media skills, applying ethical principles and utilizing innovative technologies are at the core of educational experiences in the department.
  4. Diversity is a necessity in journalism and public relations classrooms and professions. Respect for diverse backgrounds and perspectives is demonstrated by opportunity, inclusivity and representation.
  5. Critical thinking and media literacy skills are essential to adaptable and ethical professional practice and responsible, engaged and informed citizenship in the 21st century.

JPR Strategic Priorities

Maintain currency in journalism, public relations and other fact-based communication professions, and be proactive to ensure curricula and program offerings reflect the dynamic media ecosystem. 

Advocate for and receive more resources needed to meet student demand, develop curricula, support faculty development and research, nurture and advance student media and clubs, reflect technological advancements and use of artificial intelligence in the field and meet accreditation standards.

Maintain and enhance connections with professionals in surrounding communities through internships, social media, alumni relations, mentoring programs, guest speakers and other activities.

Champion diversity by further advancing opportunity, inclusivity and representation in classes, faculty, research, and extra-curricular opportunities such as JPR Day, JPR Internship Week, JPR Networking Fair and JPR-affiliated student media and clubs.