2018 Bateman Team
In 2018, Bateman teams were challenged to develop a PR campaign for With Purpose, a national youth-lead charity dedicated to conquering childhood cancer. PRSSA-LB’s team successfully rallied the Long Beach community to donate, educate and participate in the fight against childhood cancer. During the 28-day campaign, the PRSSA-LB team raised more than $3,000 for With Purpose, educated nearly half a million people through social media, community events, campus activities and business partnerships, and facilitated the establishment of two local With Purpose chapters. Their efforts earned them a spot in the Bateman finals where they presented their campaign to With Purpose representatives and public relations professionals in Charleston, South Carolina.
Place: Third out of 84 schools
Team Members
- Bianca Granado, Team Leader
- Diana Martinez, Creative Director
- Hetty La, Head Writer
- Christian Barel, Research Analyst
- Kevin Olivares, Media Relations Manager
Advisers
- Jennifer Newton, Faculty Adviser
- Allison Miller, Professional Adviser
