Programs & Projects
Market research and planning
Essential to our work is making informed decisions about how to best engage stakeholders and, more broadly, move The Beach forward in the higher-education and philanthropic landscape.
Design standards, editorial standards and identity system management
We are responsible for developing and maintaining standards for editorial style, visual approaches and university marks and other core creative expressions.
News website and other web properties
We develop content for and support dozens of websites, from the university homepage to the news website to Beach Facts.
E-newsletters
The unit develops and sends a number weekly and quarterly e-newsletters for university stakeholders.
Beach Book
Beginning with Beach Book 2023, this annual print publication will present our latest institutional facts and points of pride, illuminating The Beach story.
Central social media
We curate and develop content for official university presence on Instagram, Twitter, Facebook and LinkedIn.
Paid media and sponsorships
Collaborating with colleagues in University Relations, we support appropriate advertising and underwriting to support university objectives.
Commencement communications
It takes a village to produce this massive annual event celebrating our new graduates, and we are proud to support publications, websites, videos and venue graphics.
News media outreach and response
As a high-visibility, top university both in regional and national contexts, we assist the news media in accessing the information and experts they need.
Campus Communicators
In our university’s decentralized approach to communications, we help foster communication and collaboration among the university’s communications professionals based in our divisions, colleges, cultural venues and other programs.
Issue management
We help the institution navigate difficult issues ethically and thoughtfully, with transparency and speed.
Emergency communications
Through multiple platforms and channels, we help the campus community stay informed and stay safe during emergencies and the recovery process.
Advancement communications
We support the planning, writing, design, and production of projects in support of stakeholder engagement and resource development.
Campaign planning
As the university considers, prepares for and launches fund-development campaigns, we support campaign design and planning.
Support to the divisions
We provide selected supplementary planning and creative support to other units in the university engaged in major strategic initiatives.
Insights and assessment
We take a close look at not only how our stakeholders are finding value in our communications work, but how the brand overall is prompting engagement and attracting philanthropic investment.
