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VP Office


The vice president's office provides leadership for the division's responsibilities that include building trust in the Beach brand; advancing engagement and advocacy; fostering philanthropy through annual-, major-, and planned-gift programs; producing meaningful events and brand experiences for our many stakeholders; spearheading strategic initiatives that hold long-term promise for institutional advancement; and providing for a well-administered and efficient internal infrastructure that empowers this work.

Division Leadership

Jeffrey D. Cook
Interim Vice President
Jeff became interim vice president in January 2022 after three years leading the university's strategic communications and brand management unit. Previously, he held this and related organizational-advancement positions in philanthropy, enrollment, advancement operations, and alumni relations at several institutions, including two sister campuses of the California State University. He earned his bachelor's degree from Hartwick College in New York and his master's degree in nonprofit management from the University of San Francisco. Jeff has volunteered with and served as a board member for many nonprofit organizations during his career, and has presented at multiple conferences of national professional associations. He has also served as an instructor for a number of related academic courses, including in marketing for nearly 15 years at Cal State East Bay.