The list of resources below will assist teams in preparing accurate documents for the competition.


The Business Value of Design is a McKinsey report that proposes a design index for quantifying the value of design practices and their impact on bottom lines.

The Business Rountable story is the recent announcement that corporations are replacing shareholder primacy with stakeholder primacy.

The HBR article is the original 2006 article on Design Thinking written by IDO CEO Tim Brown.

The IDEO Field Guide to Human Centered Design goes into more depth in defining the methods and mindsets of design thinking and establishes the rubrics of Feasibility, Desirability and Viability.