49er Industry Chats: Careers in Entrepreneurship

Why Students Should Become Entrepreneurs – A How To Guide

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Luke Peters

Luke Peters '00

CEO, Newair

Luke Peters is the CEO and Founder of Newair, which he started with his wife out of his garage 19 years ago. Their products are featured in the top retailers and their goal is to become the most trusted brand in compact appliances. Peters is also the host of the Page 1 Podcast, focused on how product brands are winning online and how in-store profiling can lead CEO’s in the consumer goods space in home, hardware, and housewares categories. Peters is on the board of directors of the International Housewares Association. An alum of Long Beach State, Peters earned his bachelor’s degree in Microbiology.