Max Alberhasky

Max Alberhasky, Ph.D. is an assistant professor of marketing in the College of Business at Cal State Long Beach.

His research focuses on consumer behavior, financial decision-making and how social relationships shape well-being. He studies how people spend, save and connect financially—from the emotional effects of digital payments to the social dynamics of gift-giving. His work has appeared in PLOS One, Psychology & Marketing, Journal of the Association for Consumer Research, Journal of Behavioral and Experimental Economics and Scientific Reports. His current projects explore how peer-to-peer payments influence social ties, how romantic partners and artificial intelligence compare as financial decision-making partners, and how personality affects income and spending.

Alberhasky has received the University of Texas at Austin Graduate Continuing Fellowship, the Fred Moore Award for Teaching Excellence and support from the Andrew W. Mellon Foundation. He earned his Ph.D. and M.S. in marketing from UT Austin and his B.S. in psychology from the University of Arizona.