Jose Rodriguez

José I. Rodríguez is an award-wining communications scientist at California State University, Long Beach. He is an expert in decoding persuasive messages. Rodriguez, a professor of Communication Studies, has presented more than 30 research papers in the areas of fear-based messages, social obligation, deception, empathy, intercultural communication, and popular culture. He has appeared on TEDxCSULB, ABC7 Eyewitness News and KMEX 34 Univision in Los Angeles.