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Following the success of its inaugural semester, the College of Business’ Black Business Strategies program - an innovative effort to build new bridges between CSULB’s business students and the community - is returning in Spring 2021. The program was sparked by a meeting between Dean Michael Solt and Miller Foundation President Darick Simpson in the summer of unrest following the murder of George Floyd, as The Beach redoubled its efforts to address equity gaps in business education. Soon, Ted Hiatt, Associate Regional Director for the Los Angeles Small Business Development Center (SBDC) Network, joined the conversation about how to best help Long Beach Black communities. Together they formed the Black Business Strategies program, joining the efforts of Simpson, the College of Business, and the Long Beach SBDC to support underserved students and provide development resources to Black-owned businesses in the Long Beach community.

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“We all said we want to make a difference,” Dean Solt said. “We want to capture the moment. We don’t want to be a candle that burns out, we want to do something that is sustainable.” The program connected student groups—typically juniors and seniors who had no previous internship experience—with a cohort of seven local small businesses and nonprofits. Among the business-owner cohort was Rhonda Love, who launched Dreamkreator Studio in Long Beach in 2018 and traded a routine administrative career to make her longtime video production project a reality. With a background in broadcast and a drive to celebrate inspiring people and stories in her community, Love quickly began finding clients in need of video services for live events.

Among the business-owner cohort was Rhonda Love, who launched Dreamkreator Studio in Long Beach in 2018 and traded a routine administrative career to make her longtime video production project a reality. With a background in broadcast and a drive to celebrate inspiring people and stories in her community, Love quickly began finding clients in need of video services for live events.

Following the success of its inaugural semester, the College of Business’ Black Business Strategies program - an innovative effort to build new bridges between CSULB’s business students and the community - is returning in Spring 2021. The program was sparked by a meeting between Dean Michael Solt and Miller Foundation President Darick Simpson in the summer of unrest following the murder of George Floyd, as The Beach redoubled its efforts to address equity gaps in business education. Soon, Ted Hiatt, Associate Regional Director for the Los Angeles Small Business Development Center (SBDC) Network, joined the conversation about how to best help Long Beach Black communities. Together they formed the Black Business Strategies program, joining the efforts of Simpson, the College of Business, and the Long Beach SBDC to support underserved students and provide development resources to Black-owned businesses in the Long Beach community.