Marketing Department News
Recent Articles and Events from the Marketing Department
Brown Bag Research Seminars
The Department of Marketing held Brown Bag SeminarsThe Marketing Brown Bag Seminar is an informal research seminar series focused on hot topics in various areas of the marketing discipline. Presentation times are between 60 and 75 minutes, allowing plenty of time for discussion. CSULB marketing faculty and outside scholars are welcome to present their ongoing research projects. Previously completed work or discussions on a hot topic in your field are also welcomed.
News from the Marketing Business Center
The mission of Cal State Long Beach's Marketing Business Center (MBC) is to help small businesses like Lee’s by providing free marketing services from College of Business students.
Electronic sharing of health information is a key to healthcare efficiency and quality
Shortened hospital stays, reduced readmission rates, and cost savings are all benefits of the use of health information exchanges in emergency departments, according to a new study.
Marketing Science: Engendering Seller Use of Marketing Tools
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
