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Marketing

Department of Marketing

The College of Business Administration (CBA) at California State University, Long Beach is a teaching and learning community that offers a diverse student body an environment to foster individual engagement, scholarly and creative achievement, civic participation, and global perspectives.

Consistent with those college goals, the Department of Marketing includes a talented faculty, committed to excellence in teaching and research that advances business practice and scientific understanding. Serving 668 program majors, 290 pre-business majors, and about 106 additional program minors, the Department provides a wide range of course opportunities, relevant to today’s dynamic, global business environment.

Marketing Courses
Students walking pass the "go beach" sign

The Department of Marketing offers a broad range of undergraduate and graduate courses. Whether talking about the more traditional areas (e.g., advertising, new product development, marketing research) or more recent phenomena (e.g., Internet & digital marketing), faculty aim to provide a current approach that reflects the constantly changing international business environment.

Subject Pool

Students enrolled in MKTG 300 in the fall and spring semesters receive course credit for participating in the Department of Marketing Subject Pool. Students in MKTG 300 classes should register at the start of the semester to ensure that they receive all notifications, including new study postings.

REGISTER FOR SUBJECT POOL

Internship Course

​Marketing  students enrolled in the CBA 493 Internship Course that have an internship relevant to their academic concentration may petition to use CBA 493 to satisfy a Marketing elective.

The petition requires the approval of the course instructor, approval of the Department Chair, and approval of the Center for Student Success. Use this form to initiate the process: CBA Petition to use CBA 493 Internship Course as an Elective.

Rules of Class and Online Conduct and Behavior

It is important that students' behavior in class does not interfere with nor disrupt class activities. Therefore, please adhere to the following rules when attending classes in the CBA:

  • Plan to arrive to class on time and to stay for the entire class period (or until dismissed) because random arrivals and exits are disrespectful and distracting.
  • All cell phones, smartphones, and other electronic devices (e.g., pagers, iPods) should be turned off (or on vibrate) and hidden from view (unless allowed by the Instructor).
  • Faculty have different policies regarding the use of laptop and tablet computers in the classroom. If laptop and tablet computers are permitted, they are for (quiet) note taking only, not for accessing the Internet, checking e-mail messages, personal tasks, etc. 
  • Respect other students by not making fun of them or their ideas, and by not holding side-conversations that detract from class discussion/activities.
  • Be polite and respectful towards others, the instructor, and other students.
  • Food and beverages are NOT permitted in CBA classrooms. Those must be consumed in designated areas only.

The above rules about respectful behavior, constructive interaction, and polite/respectful communication also apply to online communication (e.g., email).

  • Be professional and respectful in all oral, written, and online communications. Do not use foul or inappropriate language and do not engage in "bullying" or "cyberbullying".
  • Take time to proof all online communications before sending to ensure that you use respectful and clear language.
business analytics certificate

The business analytics certificate program provides students the foundational knowledge and skills to organize and analyze business related data in various formats. Students learn how to identify business problems, to develop solution processes, to present descriptive and predictive outcomes, and to make and decisions accordingly. Large data sets, case studies, and practical software tools are utilized.