Department of Marketing
The College of Business Administration (CBA) at California State University, Long Beach is a teaching and learning community that offers a diverse student body an environment to foster individual engagement, scholarly and creative achievement, civic participation, and global perspectives.
Consistent with those college goals, the Department of Marketing includes a talented faculty, committed to excellence in teaching and research that advances business practice and scientific understanding. Serving 638 program majors, 223 pre-business majors, and about 154 additional program minors, the Department provides a wide range of course opportunities, relevant to today’s dynamic, global business environment. Whether talking about the more traditional areas (e.g., advertising, new product development, marketing research) or more recent phenomena (e.g., Internet & digital marketing), faculty aim to provide a current approach that reflects the constantly changing international business environment.
Student enrolled in MKTG 300 in the fall and spring semesters receive course credit for participating in the Department of Marketing Subject Pool. Students in MKTG 300 classes should register at the start of the semester to ensure that they receive all notifications, including new study postings.
Marketing students enrolled in the CBA 493 Internship Course that have an internship relevant to their academic concentration may petition to use CBA 493 to satisfy a Marketing elective.
The petition requires the approval of the course instructor, approval of the Department Chair , and approval of the Center for Student Success. Use this form to initiate the process: CBA Petition to use CBA 493 Internship Course as an Elective.