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Strategic Communications

Strategic Communications

Multidimensional in nature, Strategic Communications is the university's central communications and brand-management unit. Our work supports fundraising, student and employee recruitment, advocacy, employee engagement, and other institutional priorities across earned, owned, social, and paid media. We also support emergency communications and issue-management work, and we play a leadership role in shaping and stewarding the university’s brand – a conceptual asset that is, in part, representative of our educational mission, our transformative power in the lives of our students and alumni, and our impact in the community, state, and beyond.


What we do


  • Market research
  • Strategy development
  • Brand management
  • Reputation and issue management
     
  • Stakeholder engagement (news media, alumni, donors, advocates, and more)
  • Emergency communications
  • Collaborative projects with campus partners​