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Long Beach Small Business Monitor (LBSBM)

2018 Small Business and Digital Marketing

To meet the needs of today’s “wired” consumers, small businesses must be online and have an integrated Internet, social media and mobile presence.

Just how is Long Beach Small Business doing in managing digital marketing? Results from our latest CSULB-CBA Small Business Monitor survey show increasing reliance on social media like Facebook, Instagram and Yelp versus traditional web pages in reaching out to online consumers. Still today, many small businesses struggle with getting online and maintaining a digital presence.

How Important Is Digital Media and Marketing: Long Beach Small Business


Digita Media is important  more than 1/2 use digital media

2Q/2018 Issue (mail chimp)

In this Issue

  • Managing Digital Marketing Today:More Staff and Fewer DIYers
  • What Problems Are You Having With Digital Marketing Today.
  • College of Business Administration - Marketing Business Center 


The purpose of the Long Beach Small Business Monitor is to provide the greater Long Beach region and community an understanding of the expectations and desires of small business owners

Survey Methods

The results are based on surveys of 300 small business people randomly selected from all Long Beach small businesses of 50 employees or less. Results are based on a probability sampling of 300 small businesses in Long Beach, CA (2-50 employees). Under the direction of Dr. Flexo, Marketing Systems Group ( generated a random sample from their frame of all small businesses with addresses in Long Beach. The sample was sent to Opinion Access Corporation a professional data collection facility ( Each record was called by a professionally trained interviewer at OAC. A final sample of 300 interviews with small business were collected using this industry standard procedure. These results have a statistical margin of error of +/-5.5%.

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