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Industrial Design Class Project Evolves into Winning CSULB Innovation Challenge Pitch

Published January 16, 2018

Four finalist teams faced off Thursday at the CSULB Innovation Challenge, delivering their pitches to judges and answering questions about their target customers, revenue projections, and competition. The winning team was Artemus Labs, which will receive $10,000 in cash and $40,000 in services to help market its Python prosthetic liner.

“One of the things that President Conoley and I value is innovation—especially student innovation,” said CSULB Provost Brian Jersky. “We’re the old generation and you’re the new—we’re in your good hands.”

The Artemus Labs team collected feedback from amputees and evaluated existing prosthetic liners before designing their Python liner, which is breathable and comes in bright colors and two designs. Their goal was to make amputees “feel sexy.”

“Liners today have a style that is bland,” said team co-leader Rae Jillian Rivera, an electrical engineering technology major. “Current liners claim they are breathable, but they just don’t work.”

Industrial Design student Nikki Escobar first began exploring prosthetic liners as part of a class project. In her initial project description, Nikki explained, “After recently discovering a passion for medical design, I wanted to focus my attention in helping individuals with amputations.”

Other members of the Artemus Labs team are CSULB students Anna Maria del Mundo, management information systems; Kimberly Ventura, aerospace engineering; and Calvin Leung, a CSULB marketing and management information systems major who was on finalist teams in 2017 and 2016.

Judge Joe Platnick, an angel investor, complimented Artemus on its design, saying their Python liner “looks like a high-performance sports shoe.”

Judge Mike Niggli, an electrical engineering alumni and former president and COO of San Diego Gas & Electric, said five years from now, he’d like to see all four finalist teams running thriving businesses. “The teams have put a lot of work in,” he said. “All four teams are winners. We really have some great and interesting proposals.”

The three other teams were Battery Effect, which has developed a household battery-recycling business; Gravity Ball, which is marketing an exercise ball for people who have difficulty gripping things; and StickUp, an augmented reality app available in the Apple and Google Play stores.

The Battery Effect team was headed by Alexander Galasso, who graduated from CSULB with a marketing degree in fall 2017. Team members are software developer Leon Smith II; Abhishek Manjulagodu Basavanna, who is working on a master’s degree in aerospace engineering; and Madison Simon, a CSULB marketing major.

The Gravity Ball team was led by Vandana Vaswani, who is in CSULB’s MBA program. The Gravity Ball was invented by Dr. Mark Chavez, the company’s president and chief health officer. Nicole Tolmie, who holds a bachelor’s degree in cultural anthropology from University of Washington, serves as Gravity Ball’s business and content manager. Irene Luna Guzman is the company’s strategic adviser.

StickUp was led by founder Bryan Amburgey, who also founded two other augmented reality startups, ARLB and ARTV. Team members are CSULB graphic design majors Samantha Surtandi and Annie Lee, and video editor Sam Maliszewski. StickUp lets users create augmented reality targets at their home, school, or favorite coffee shop/bar, and then anyone with the app can add content to those targets like selfies, videos, 3D text, and more.

Long Beach Mayor and CSULB alumni Robert Garcia, fresh from a reelection win, congratulated all four teams for their contributions. “Thank you for engaging and creating such good ideas,” he said.

Established in 2010, the Innovation Challenge is an opportunity for undergraduate and graduate students from across the university to use innovation and entrepreneurship to make a difference in local and global communities. Teams are matched with mentors from the business community to craft winning business plans.

This year the contest received letters of intent from 41 teams, 17 of which submitted business plans. The final four teams were selected from eight semi-finalists. For more information, visit csulb.edu/innovation-challenge.

Primary reporting courtesy of CSULB News

The Artemus Labs team presenting the project.