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MSMA Curriculum

MS Marketing Analytics Curriculum

Bootcamp

Bootcamp will be offered to incoming MSMA students before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Foundation of statistics: Statistical distributions, statistical inference, A/B testing, etc.
  • Data analysis and visualization tools

Foundation of Marketing

Marketing Analytics and Digital Marketing

Electives (Dependent on Professor Availability)

Culminating Experience

There are two tracks available:  two year track and one year track.

Sample Schedule Below (See the university catalog for the course description):

 

Full Time Track

INCOMING SUMMER

Bootcamp​
Bootcamp is designed to provide student with the foundation of statistics and data analysis/visualization tools. 

FALL

MKTG 661 Seminar in Marketing Management​
MKTG 663 Seminar in Digital Marketing and Social Media
MKTG 665 Seminar in Marketing Research
​MKTG 675 Seminar in Marketing Analytics

SPRING 

 

SUMMER

Part Time Track

INCOMING SUMMER

Bootcamp​
Bootcamp is designed to provide student with the foundation of statistics and data analysis/visualization tools. 

FALL (Year 1)

MKTG 665 Seminar in Marketing Research
​MKTG 675 Seminar in Marketing Analytics

SPRING (Year 1)

MKTG 662 Pricing Analytics and Strategy​
MKTG 677 Advanced Marketing Analytics​

SUMMER (Year 1)

 

FALL (Year 2)

MKTG 661 Seminar in Marketing Management​
MKTG 663 Seminar in Digital Marketing and Social Media

SPRING (Year 2)

MKTG 628 Seminar in Business to Business Marketing​*
MKTG 630 Branding and Integrated Marketing Communications*
*Students will take either MKTG 628 or MKTG 630

SUMMER (Year 2)

MKTG 699 Capstone Project​