You are here

Policy Statement - 18-11 Marketing, MS in

Master of Science in Marketing (MSM)

This new state-supported program was recommended by the Academic Senate on May 4, 2017 and concurred by the President on June 6, 2017.

Program Description

The Master of Science in Marketing program provides students with advanced and highly demanded training in digital marketing tools, marketing research and analytical skills, and other relevant quantitative marketing skills ranging from customer/sales big data analysis, digital marketing management, sales force management strategies, customer relationship management (CRM), new product development, and brand management.

Degree Requirements

The degree requirements are comprised of a 30-unit, lock-step sequence of courses covering three core components: (i) developing an advanced understanding of marketing foundations, (ii) acquiring marketing analytics and digital marketing knowledge, and (iii) demonstrating competency through a culminating experience in which students interact with local industry leaders to identify improvement opportunities and develop data-driven solutions.

Program Admission Requirements

Admission decisions are based on consideration of the applicant’s previous academic record, statement of purpose, resume, letters of recommendation, and performance on admission and English proficiency exams:

1. A bachelor’s degree from a nationally accredited university
2. A minimum GPA of 2.75 in the last 60 semester units attempted, and good standing at the last college attended
3. A statement of purpose
4. A current resume
5. Two letters of recommendation
6. Admission and English Proficiency Exams
7. A satisfactory score is required on either the Graduate Management Admission Test (GMAT) or the Graduate Record Exam (GRE) that demonstrates a balance between verbal and quantitative skills.
8. International applicants must take TOEFL and score a minimum of (i) 80 on the online version or (ii) 550 on the paper version of this examination. A score of 4.0 or higher on the writing portion of the GMAT or GRE may be used to waive the TOEFL requirement for international applicants. IELTS will be accepted as a substitute to TOEFL if no individual section score is less than 6.
9. Although there is no prerequisite coursework, students who performed reasonably well in math and statistics courses are more likely to succeed in this program. As a reference point, scores at the 60th percentile or higher on the quantitative section of the GMAT or GRE will be considered as satisfactory. In addition, students who have had coursework in business, economics, and industrial engineering are more likely to succeed in the program.

10. Applicants who do not have the desired undergraduate preparation (e.g. undergraduate finance major) can be accepted under conditionally classified admission. However, they have to remedy their deficiency by taking MKTG 500: Marketing Management (online or regular course) or the equivalent with a B or better grade to formally start the program in the fall semester. If the student doesn’t earn a B or better grade in MKTG 500, the student has to reapply for the program.

General University Requirements

1. Applicants who are admitted to the program will be subject to the university’s Graduation Writing Assessment Requirement (GWAR). All incoming students are required to take the GWAR Placement Exam (GPE), except for students who have previously (1) received degrees from accredited colleges and universities in the United States; or (2) received degrees from an accredited non-US institution located in a country where English is a primary language of communication; or (3) achieved a score of 4.0 or higher on the writing portion of the GMAT or GRE.

2. Completion of 30 units of approved graduate courses with a 3.0 GPA or better
3. Completion of MKTG 699, the culminating experience, with a grade of “B” or better 4. Satisfaction of all university graduation requirements

To be granted a MSM degree, a student must have completed all of the required courses with a GPA of 3.0 or higher.

Requirements (30 units)

Foundations of Marketing

Take the following Courses: (6 units)

MKTG 661 Seminar in Marketing Policies (3) Prerequisites:Graduate Business standing, MKTG 500.

MKTG 665 Seminar in Marketing Research (3)
Prerequisites: Graduate business standing, MKTG 500, and IS 601.

Choose two courses: (6 units) *Note that the two elective courses will be chosen based on faculty availability.

MKTG 628 Seminar in Business-to-Business Marketing (3) Prerequisite: MKTG 500

MKTG 630 Branding and Integrated Marketing Communications (3) Prerequisite: MKTG 500, MKTG 661, MKTG 663

MKTG 690 Marketing Strategies and Analytics for New Products (3) Prerequisite: MKTG 500, MKTG 675

Marketing Analytics and Digital Marketing

Take the following courses: (15 units)

MKTG 662 Pricing Analytics and Strategies (3) Prerequisites: IS 601 or MKTG 665

MKTG 663 Seminar in Social and Digital Media Marketing (3) Prerequisite: MKTG 500

MKTG 675 Seminar in Marketing Analytics (3) Prerequisite: IS 601.

MKTG 677 Advanced Marketing Analytics (3) Prerequisites: IS 601 or MKTG 665 and MKTG 675.

MKTG 680 Social Media Analytics (3) Prerequisite(s): MKTG 675


Culminating Project: (3 units) Note: A grade of “B” or better is required for successful completion.

MKTG 699 Capstone Project (3)
Prerequisite: Graduate standing in the final 6 units of the program.

EFFECTIVE: Fall 2019

Campus Code: MKTGMS02PB College: 41
Career: GD
CIP Code: 52.1302

CSU Code: 05091
Department Owner: Marketing Department Degree Program Delivery: Face to face
Major Pathway: (STEM or non-STEM): STEM

PS 18-11