Sample of Early Publications
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A Contingency and Systems Approach
A Multidimensional Approach to Motivating Sales People
Attitudinal and Behavioral Response to Comparative Advertising
Comparative vs. Conventional Advertising
GST - Its Evolution and Application in Organization Theory and Management
International Business - Problems and Prospects
Marketing as a Pluralistic Discipline
Marketing Strategy - A Contingency and System Approach
Marketing Strategy - Competitive System Analysis
Marketing Theory - The Present Stage of Development
Perceived Irritation in Advertising
Sales Effectiveness of Comparative Advertising
Seasonal Factors in Seafood Consumption
Survey Response Error - A Theory and an Experiment
Summer Decline in Seafood Sales Studied
The Consumer in an Era of Shortages
The Individual and the Organization
The Present Stage of Development
The Role of Marketing in an Economy of Affluence
The Validity of Survey Responses
Toward a Physiopsychological Theory of Consumer Behavior
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