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Dr. Tae Im Han

Academic Area
Fashion Merchandising and Design


  • Ph.D. in Fashion and Retail Studies, The Ohio State University
  • M.A. in Clothing and Textiles, Ewha Womans University
  • B.S. in Clothing and Textiles, Ewha Womans University¬†

Research Interests

  • Socially Responsible Consumer Behavior
  • Social Media Marketing in Fashion Industry
  • Cross-Cultural Consumer Behavior
  • Fast Fashion
  • Body Image


Han, T. & Kim, H. (2020). The ideal man and woman: South Korean children's body image perceptions. Family & Consumer Sciences Research Journal, 49(1), 24-36.

Han, T. & Choi, D. (2019). Fashion brand love: Application of cognition-affect-conation model. Social Sciences, 8(9), 1-14.

Choi, D. & Han, T. (2019). Green practices among fashion manufacturers: Relationship with cultural innovativeness and perceived benefits. Social Sciences, 8(5), 1-15.

Han, T. (2019). Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel. Fashion and Textiles, 6(4), 1-15.

Han, T. (2018). Determinants of organic cotton apparel purchase: A comparison of young consumers in the U.S.A. and South Korea. Sustainability, 10(6). 1-13.

Han, T. & Stoel, L. (2017). Using rich media to motivate fair-trade purchase. Journal of Research in Interactive Marketing, 11(4), 361-379.

Han, T. & Han, R. (2017). Segmenting fair-trade apparel consumers based on product knowledge. International Journal of Costume and Fashion, 17(1), 41-57.

Han, T. & Stoel, L. (2017). Explaining socially responsible consumer behavior: A meta-analytic review of theory of planned behavior. Journal of International Consumer Marketing, 29(2), 91-103.

Han, T. & Stoel, L. (2016). The effect of social norms and product knowledge on purchase behaviors of organic cotton and fair-trade apparel. Journal of Global Fashion Marketing, 7(2), 89-102.

Han, T. & Rudd, N. (2015). Images of beauty: Race, gender, age, and occupational analysis of fashion magazine covers. Journal of Global Fashion Marketing, 6(1), 47-59.

Han, T. & Chung, J. (2014). Korean consumers' motivations and perceived risks toward the purchase of organic cotton apparel. Clothing and Textiles Research Journal, 32(4), 235-250.