Carson Lev is a hot rod enthusiast and graduate of CSULB’s Industrial Design program and began his career in Biomedical Product Development.
After 14 years he opened his own computer-based product development firm, Compression Engineering which grew to six nation-wide offices. Through it, he established an association with Mattel successfully completing projects for Hot Wheels and other divisions.
In 1997 a deal was struck to bring Carson to Mattel where he successfully directed Engineering, Design, and Licensing Divisions for Hot Wheels. He is responsible for the Hot Wheels Hall of Fame at the Petersen Automotive Museum, and the construction of the full-scale Twin Mill and Deora II—the only Hot Wheels toys to be turned into full-scale, fully functioning vehicles.
After a ten year career at Mattel, Carson now concentrates on automotive marketing and licensing with his own company, Redphin Productions, for Foose Design, and a number of Automotive Brands, Celebrities, Designers and OEM’s.
Carson was honored to be recognized as the 2011 Distinguished Alumni for the College of the Arts at CSULB and provided the commencement address.