Alex takes a unique approach to directing, producing, and design, utilizing his background in film and theatre to above all, tell a story. A graduate of the California Institute of the Arts, he has designed and produced work for Film, Television, Theater, Themed Entertainment, Theme Parks, and Public Art Installations all over the world.
Currently, Alex serves as CEO and CCO of hiddenlemons, a creative development company dedicated to creating entertainment-based projects around the globe.
Most recently, and for six years, Alex served as CEO and CCO of Entertainment Design Corporation (EDC), a company comprised of over 30 artists that designs and produces Branding Icon Attractions, Themed Experiences, and Live Shows. In recent years, EDC’s highlights include: two multi-million-dollar Branding Icon Attractions for the Galaxy Entertainment group in Macau, two E-Ticket Dreamworks attractions for Dubai Parks and Resorts’ Motiongate Theme park. and the Crane Dance; a 70-million dollar Branding Icon for Resorts World Sentosa Singapore.
As a theatrical set designer, Calle has designed for a number of renowned regional theatre companies, including The California Shakespeare Theatre, The Eugene O’Neill Theatre Company, The Cuillo Theatre, Florida Stage, The Celebration Theater, The Garry Marshall Theater, and The Odyssey Theatre. He has also served as a resident production designer for Princess Cruises’ theatrical productions over the past 10 years.
Alex currently serves as a board member for Invertigo Dance Theatre, an institution at the forefront of Los Angeles dance, and has been involved with the company since their 2008 season.
Alex’s film and television production credits include: the MTV Movie Awards, Pirates of the Caribbean II and III, and Starz’s Magic City among others.