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STRATEGIC PLAN College of Business CSULB

The COB Strategic Plan outlines our vision, mission, core values, strategic objectives, and strategic initiatives. The original strategic plan was the product of a multi-stakeholder process undertaken during fall semester 2000, and the strategic planning process has continued through college-wide faculty engagement since then and has also included students, staff, alumni, and friends of the college. The COB Strategic Planning Committee reviewed the strategic plan as part of the university’s Beach 2030 strategic planning process that began in 2018. After several meetings with all COB stakeholders, and with much review and discussion, the Strategic Plan 2020-2025 was passed by a vote of COB faculty in December 2029.

College of Business Strategic Plan 2020-2025 (PDF)  College of Business Mission Statement

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