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MBC Services

Market Planning: 

Development of comprehensive Marketing Plans.

Planning projects:

  • Basic business research
  • Situation analysis
  • Positioning and targeting recommendations
  • Promotional recommendations
  • Budgeting
  • Return on investment analysis
  • Marketing campaign evaluation

Digital Marketing: 

  • Digital media market planning, setup and regular management of ongoing digital media marketing campaigns
  • Website creation and ongoing website management
  • E-mail marketing newsletter campaigns
  • Social media marketing (e.g., on Facebook, Instagram and Twitter)
  • Internet search market planning and search marketing optimization are among the many digital media and marketing projects undertaken by the MBC

Market Research:

  • Secondary research
  • Qualitative market research including focus groups moderated by CBA Marketing Department faculty
  • Survey sampling and online survey research in areas such as segmentation and targeting
  • Product and service development
  • Ad copy testing, media mix, and customer satisfaction research
  • Datamining: MBC also conducts datamining research in which large databases are statistically mined for marketing insights in such areas as customer retention, acquisition and promotion of new services