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Earned Media

News media coverage plays a major role in shaping the Beach brand.

The university's News Media Services unit, part of Strategic Communications, is a primary point of contact for journalists.

With limited exceptions – namely Beach Athletics and formal visual and performing arts units within the university – only News Media Services may issue news releases to the media.

Members of the campus community who receive inquiries from the news media are encouraged to notify Strategic Communications’ News Media Services office to discuss the request and response options.

Many times, inquiries are best handled by the subject-matter experts closest to an issue. At other times, inquiries are best handled by News Media Services.