You are here

What is BEACH 2030?

BEACH 2030 is a unique opportunity for all university stakeholders - students, faculty, staff, alumni, leadership, regional partners, and community members - to collectively come together and imagine our future possibilities. We are reinventing how our campus has traditionally executed strategic planning, and retooling to create a sustainable model for our campus.

This visioning process will be participatory, inclusive, transparent, and will seek to build our collective capacity for thinking about and shaping our shared future. 

Below are frequently asked questions, but if you can't find the answer to your question, just ask us!


What is the BEACH 2030 process?

We are embarking on a bold community-wide initiative called BEACH 2030.

BEACH 2030 is a two-year process that will help us look introspectively at our campus, and develop a new future-focused way of thinking. This process will set up our university for the next generation of educators, students and community members by helping us identify the priorities that will drive the growth, adaptation and transformation of Cal State Long Beach in the coming decade. 

BEACH 2030 is an immersion in futures thinking and a process that will develop a Vision Map and Strategic Plan. In the process, the university’s diverse constituents, as well as the wider community, will participate in an event on November 14 and 15, 2018 called Imagine BEACH 2030 . After the two-day event, the ideas that emerged will be consolidated and turned into our vision map. This visually stimulating and data-driven document comes from the voices and opinions that were discussed during those two days. This is why everyone is encouraged to participate - RSVP now to get updates on how to stay involved!

From the vision map will come a working document that evolves as feedback is received, especially from the Foresight - Insight - Action (FIA) workshops and campus events that will occur during Spring 2019. From the feedback we will receive a living document, our Strategic Plan for the next decade, and that will become our driving force and guide for the future.

What is the difference between BEACH 2030 and Imagine BEACH 2030?

BEACH 2030 is the overall vision planning process.

Imagine BEACH 2030 is the two day online event on November 14 and 15 where everyone is encouraged to participate in a broad conversation to hear all the ideas of what our future as a university should look like. During this time, our campus will be listening and gathering everyone’s insights and attitudes.  Based on the responses and engagement, ideas may grow into actions that may shape our future.

Come with us. See the future. Imagine the possibilities

What is futures thinking—and what can it do for citizens of the CSULB community?

Futures thinking is the process of systematically examining the forces that are shaping the future and using this foresight to empower people to create the futures they want. Employing a variety of data and tools, futures thinking is a research-based process to understand the challenges we will face 5, 10, or more years from now. It helps us “future proof” the choices we make today and prepare for the world we’ll inhabit in the coming decade.

What are future forces? Today we see them all around us. Online tools and technologies have turned the whole world into a classroom, while social media reputations and non-traditional credentials like nano-degrees and online badges rewrite the rules for acquiring qualifications. Meanwhile, the world of work is undergoing a historic transformation as formal 9-to-5 jobs with benefits and stable schedules give way to on-demand, task-based work that increases worker flexibility but also amplifies personal risk. Unrelenting advances in technologies—from machine learning to virtual and augmented reality and even bio-programming—require us to rethink not only what skills everyone will need to prepare for this new labor economy but also how they can best acquire them.  

Our hope is for the CSULB community to use futures thinking as a new core literacy to make better choices about how to invest our time, resources, and passion to break down barriers and achieve never before imagined goals.

How will the BEACH 2030 Vision Map and Strategic Plan impact CSULB and its community?

The BEACH 2030 Vision Map and Strategic Plan will be a visually compelling framework that encompasses the boldest ideas for the future of our community. Built on a dynamic pulse-taking experience, this framework will capture the voices and opinions from across the campus and the broader community, turning those voices into a forward-looking, barrier-breaking perspective on such present-day issues as:

  • Dwindling state support for the university
  • Changes in the demographics of the university
  • Affordable housing challenges in the region
  • Increased poverty and income inequality of students
  • Mental health challenges of students
  • Faculty and staff recruitment and retention

What makes BEACH 2030 unique?

Traditional strategic planning processes often exclude important campus and community constituents. Small teams work in silos, isolated from organizational momentum, without the full voice of the campus and community stakeholders. Typically, plans are communicated in dense PowerPoint presentations and even denser reports that pale next to the richly visual multimedia of today’s communication environment. Even if the plans reach the hearts and minds of their intended audiences, traditional strategic plans tend to drive sporadic action rather than persistent attention to change.

BEACH 2030 will immerse the entire campus community in a collaborative and inclusive, long-term foresight process, not only to uncover unexpected ideas, but also to transform the campus through the insights and passions of its constituencies. Specifically, the initiative will introduce four unique components:

  • Futures Thinking: BEACH 2030 will familiarize key stakeholders with futures thinking methodologies and foresight drawn from IFTF’s ongoing work.
  • Participatory Foresight: The entire campus and members of the wider community will be invited to participate in IMAGINE Beach 2030, a two day online conversation to spur our imaginations and identify the most compelling pathways for CSULB’s futures.
  • Futures Workshops & Retreats: A process of multi-stakeholder strategic visioning will culminate in a set of materials and activities designed to reinforce futures thinking and galvanize action
  • Strategic Plan: A visually compelling, shareable map will synthesize the collective CSULB foresight, insight, and action steps, serving as an ongoing call-to-action for both the leadership and the community at large.

BEACH 2030 will extend the scope of planning by both considering signals of change and trends that are taking place far beyond the reach of the university but that still have impact on how we will meet our mission in the future and also by engaging the entire campus in a series of inclusive planning activities. 

Who is leading BEACH 2030?

CSULB president Jane Close Conoley is leading this initiative, in collaboration with Institute for the Future (IFTF), an independent, nonprofit 501(c)(3) organization with 50 years experience in creating foresight and strategic plans for communities, corporations, and government agencies. IFTF is committed to “helping people from every walk of life discover, invent, lead, and celebrate the futures they want”. IFTF strives to recognize the importance of inclusion and diversity in the task of making the future, and the BEACH 2030 process will explicitly link the top-down leadership of the organization to the bottom-up intelligence and insight of the community.

For more information on this non profit organization, visit the IFTF website.

How can I be part of BEACH 2030?

Our goal is for everyone to become part of BEACH 2030 - we are asking everyone to particpate and imagine with us. Download a copy of the Imagine BEACH 2030 Toolkit (PDF) to find out more on how to engage your colleagues and peers today!

Check this website for more information on how to engage through trainingsworkshops, and BEACH 2030 events. Broad calls will continue to go out to the entire campus and community to engage everyone who’s interested in a variety of ways.

How can I learn more about BEACH 2030?

BEACH 2030 is designed to be a highly visible initiative in our community.

  • Events ranging from targeted workshops to information sessions—alongside a BEACH 2030 website, videos, press releases, social media, posters, brochures and fliers—will keep the community updated throughout the process
  • A BEACH 2030 Public Relations and Marketing Team will create clear themes and messages that can be presented via various platforms to engage all our stakeholders in an inclusive and transparent manner.