Z.S. Demirdjian



TYPES OF RESEARCH STUDIES
470


  1. Exploratory(unaware of cause(s) or source(s) of problem)
    e.g., why seafood sales decline in the Summer?

  2. Conclusive (aware of cause(s) of problem or problem clearly defined)

    1. Descriptive (describes)
      e.g., what sort of people are buying our product?

    2. Causal (determine relationship between variables)

      1. Inferential (generalize findings to N = population of study)
        e.g., majority of our customers see us as a low-price store

      2. Explanatory (explain differential effectiveness between two or more independent variables
        e.g., comparative advertising sells more than noncomparative advertising

    3. Predictive (predict future characteristics of a variable)
      e.g., now that our test market is finished, what level of sales do you think we can expect if we go national next year?


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