Dr. Z.S. Demirdjian
Internet: zdemirdj@csulb.edu

470 Marketing Research
Term Project Proposal

  1. Must be a real world project:
    - Live case
    - Not case history

  2. Applied Research
    - Basic research accepted with permission

  3. Select a Client of your choice
    - Small, medium, or large client
    - A going concern or an un-established business
    - On campus or off campus

  4. Narrow focus of study

  5. Quality of research is important
    - Not quantity

  6. May use a small sample
    - One hundred plus (100+)

  7. Submit a proposal
    - Follow the guidelines
    - Proposal will be a part of the final report

  8. Proposal will be evaluated but not graded for points
    - Type written bouble spaced
    - Make a copy for your own file
    - Allow at least a week for evaluations and comments



Types of Research Studies Marketing Research Process

Outline of Project


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