Dr. Z.S. Demirdjian


MKTG 470
Marketing Research

Marketing Research Process

  1. Definition of problem

  2. Methodology(Research Design)
    1. Sources of Information(secondary or primary data)
    2. Type of Research Study(Exploratory or conclusive)
    3. Data Collection method(Exp., Survey, Observation)
    4. Experimental Research Design
    5. Sampling plan(procedure, size, contact method)
    6. Research Instrument(Questionnaire)

  3. Data Collection(Field/lab.)

  4. Data Tabulation

  5. Data Analysis

  6. Conclusion(s)/Recommendation(s)

  7. Report Preparation



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