Dr. Z.S. Demirdjian

Marketing Research
MKTG 470

Outline for a Typical Marketing Research Proposal





Section		Subsection	Content

I __________ Background and description of problems

II __________ General description of research objective(s) and project scope

III __________ Problem area(s) to be explored or hypothesis(es) to be tested

IV __________ Methodology(how, what and why) A. ______ Det. of Information Sources B. ______ Type of Research Study C. ______ Data Collection Method D. ______ Experimental Research Design E. ______ Sampling Procedure/Size/Method F. ______ Research Instrument G. ______ Execution Specification H. ______ Format for presenting final results V __________ Limitations of the proposed project VI __________ Estimation of time and cost requirements (Gantt chart) VII __________ Special conditions of agreement VIII __________ Signature page _______________

Letter of Transmittal(cover letter):

  1. Identity and state what you are submitting
  2. Describe research project briefly
  3. State time and cost information, then refer to Gantt chart
  4. Refer to signature page
  5. Thank for the opportunity and require response



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