Dr. Z.S. Demirdjian
Marketing Research
Section Subsection ContentI __________ Background and description of problems
II __________ General description of research objective(s) and project scope
III __________ Problem area(s) to be explored or hypothesis(es) to be tested
IV __________ Methodology(how, what and why) A. ______ Det. of Information Sources B. ______ Type of Research Study C. ______ Data Collection Method D. ______ Experimental Research Design E. ______ Sampling Procedure/Size/Method F. ______ Research Instrument G. ______ Execution Specification H. ______ Format for presenting final results V __________ Limitations of the proposed project VI __________ Estimation of time and cost requirements (Gantt chart) VII __________ Special conditions of agreement VIII __________ Signature page _______________