INSTRUCTOR: Dr. Z. S. Demirdjian OFFICE PHONE: (562) 498-4764
OFFICE: CBA-349 Zdendrdj @ csulb.edu
OFFICE HOURS: 4 p.m. Monday and by appointment
COURSE CONTENT:
This course presents an overview of the decision process in marketing as one of
the vital and creative functions of the business firm. Since "exchange" is the
core concept of marketing, various principles and methods will be studied to
show how they facilitate the exchange processes. The role of marketing will be
reviewed by considering the other functional areas and their interaction with
the total operations of the firm. Emphasis will be laid on the application of
information technology to the development of marketing strategy.
COURSE OBJECTIVES:
I. To introduce the field of marketing from both academic and professional
perspectives and to show the relevancy and applicability of marketing to
all professions.
II. To apply systems approach for understanding the marketing process and the
competitive strategies which evolve from this process.
III. To examine the impact of changing environmental forces on the behavior of
consumers, marketing institutions, and marketing practices.
IV. To systematically evaluate the specific activities which are currently
undertaken by real world firms.
V. To challenge students to critically examine contemporary marketing issues.
TEXTBOOK: PRINCIPLES OF MARKETING (7th ed.), by Kotler & Armstrong, Prentice
Hall, 1996.
CLASS ACTIVITIES:
Method of instruction will comprise lectures, case studies, videos, discussion
of assigned topics (i.e., class discussions of certain controversial issues in
Marketing), and the use of the Internet in Marketing
NO TERM PROTECT!
GRADING METHOD:
The point system is adopted to make continuous self-evaluation in terms of
grades possible.
First Exam 100 pts. 90% = A
Case Analysis 100 pts. 80% = B
Final Exam 100 pts. ETC.
TOTAL 300 pts.
Schedule of Assignments
DATE
July 21
Course Orientation; the Relationship of Marketing to Economics;
Foundations of Marketing, Chapter 1
28 Strategic Planning and
The Marketing Management Process, Chapter 2;
The Marketing Environment, Chapter 3
August 4 Marketing Information Systems, Chapter 4;
Consumer Behavior, Chapter 5
11 Market Segmentation, Targeting, and Positioning, Chapter 8;
FIRST EXAM24;
Designing Products, Chapter 10
18 Pricing Products, Chapter 12;
Placing Products, Chapter 13
25 Retailing and Wholesaling, Chapter 14;
Promoting Products, Chapter 16
September 1 Labor Day
8 Competitive Marketing Strategies, Chapter 19;
International Marketing, Chapter 20
15 Case Reports Are Due; Service Marketing, Chapter 21
22 Marketing and Society, Chapter 22
29 FINAL EXAMINATION
SPECIAL RULES FOR WITHDRAWAL FROM A COLLEGE OF BUSINESS
ADMINISTRATION CLASS
FALL 1997
September 2 - September 16
Voice Response Registration (VRR) must be used to drop classes.
September 17 - October 3
Complete a "WithdrawaUDrop Request" form and turn it into the CBA Admissions and
Advising Center no later than 1:00 p.m. on Friday, October 3. Do not obtain the
signature of the instructor or department chair person. The personnel in the
Center will process the paperwork and take responsibility for turning it into
Registration by the appropriate deadline.
October 6 - December 12
During this period, the College of Business
Withdrawals from one or more classes:
Administration will approve withdrawals only for "serious and compelling
reasons".
Any student who has a "serious and compelling reason" for withdrawing from a CBA
class must file a "Petition for Exception to the CBA Withdrawal Policy" on which
he/she can explain the reason in detail. This form is available in the CBA
Admissions and Advising Center and is to be returned to the Center along with a
"WithdrawaUDrop Request". Do not obtain the signature of the instructor or
department chair person. The petitions are then forwarded to the Associate Dean.
The student needs to return to the CBA Admissions and Advising Center to find
out if the petition has been denied or approved. The deadline to pick up
petitions is the last day of the semester, December 22.
Withdrawals from all classes.
Complete a "WithdrawaUDrop Request" form and turn it into the CBA Admissions and
Advising Center. Do not obtain the signature of the instructor or department
chair person. The personnel in the Center will process the paperwork and take
responsibility for turning it into Registration by the appropriate deadline.
All forms must be turned in by 12:00 noon on December 12.
Graduate Students. This policy does not apply to graduate courses; however, it
does apply to graduates taking undergraduate courses.
Any student who is not satisfied with the decision of the CBA Appeals Committee
can file a petition with the CSULB Academic Appeals Committee.