Marketing 480
International Marketing
Winter 2004
INSTRUCTOR: Dr. Z. S. Demirdjian
OFFICE PHONE: (562) 985-4764
OFFICE:CBA-353 OFFICE HOURS: M-Th 8:45-9:45 a.m.
and by appointment
COURSE OBJECTIVES:
Greetings and Welcome to International Marketing! Fasten your seatbelts: we
shall be flying around the globe in less than one month!
The main objective of this course is to familiarize you systematically via a
framework with the nature, dimension; and environment of international
marketing, which is largely influenced by cultural, political; economic, social,
and institutional factors in various parts of the world. Business Ethics
consideration will be part of all discussions in class!
To accomplish this objective, emphasis will be laid on five main areas:
l. Gaining insights into concepts, theories, and practices of international
trade, business, and marketing.
2. Obtaining knowledge of a working framework to facilitate decision making as
it applies to preventing or solving of problems involved in international
marketing.
3. Approaching international marketing from the `'managerial" point of view
(analysis, planning, organizing, and control decision processes). 4. Challenging
students to critically examine contemporary international marketing issues.
5. Developing student's conceptual thinking, critical analysis, and problem
solving abilities.
TEXTBOOK:
International Marketing by Cateora and Graham, 11 th ed., Irwin, 2002.
CLASS ACTIVITIES:
Method of instruction will comprise lectures, case studies.. videos, and
discussion of assigned topics (i.e.. class discussions of certain controversial
issues in international marketing and the use of the Internet in marketing).
Students' participation will be highly appreciated at all times.
Since the instructor has to teach back to back classes, for questions, problems,
clarifications, you should see the instructor at his office during his posted
office hours or make an appointment to see him at other times.
TERM PROJECT:
Each student will participate in a group project. Basically, it will be a brief
feasibility study of "going international" with a specific product or service
into a foreign country. This will be an outside classroom project. For
questions, problems, clarifications, you should see the instructor at his office
during his office hours or make an appointment to see him at other times.
Additional information about this assignment will be provided on or before
January 8.
GRADING METHOD:
The point system is adopted to make continuous self-evaluation in terms of
grades possible. Grades will not be posted at the instructor's door. Either come
to my office (Rm. 353) or leave a grade card for test and project results.
First Exam
100 pts. 90%=A
Midterm Exam 100 pts. 80%=B
Project 100 pts. 70% = C
Final Exam 100 pts. Etc.
TOTAL 400 pts.
GRADING POLICY:
Grading in this course will be based on performance and not on needs, wishes, or
on other bases. For resolving "borderline case" situations at the end of the
semester, in addition to a good attendance record, the student must come up with
a strong final exam. score (B+
or better) in order to qualify for extra points and thus push his or her grade
to the next higher level. Most fair-minded students already know this and expect
the main policy to be that of "workfare" and not of "welfare."
Remember, friendship is like a bank account, you can't continue to draw on it
without making deposits! Let us all pursue excellence in education, learn, and
enjoy the semester together!
ATTENDANCE POLICY:
Attendance is very much encouraged for this course because of its rather
interactive nature. It behooves the student to remember that there is a strong
relationship between excessive absenteeism (including coming late to class) and
poor performance in the course. Any frequency of absence beyond three times may
not qualify the student for extra points. Loss of points would be in terms of
extra points added to tests or projects and not in terms of actually earned
points.
Please bear in mind that the practice of offering you extra points is a
motivational approach for you to excel in this course and not for punitive
reasons. Adding extra points is not subject to negotiations; it is entirely done
at the discretion of the instructor.
In order to be fair to other students. _ten (10) points per day will be deducted
for early exams. make-up exams and late projects regardless of the reason for
deviating from the scheduled test or project completion dates.
DUE DATES, ETC.
Due to space limitation of my office.. examinations; projects, and proposals
will be discarded after two weeks from the date they were graded and evaluated.
Always make copies of your work for your own files. It is the student's
responsibility to seek feedback on the final exam. Two weeks after the semester
ends, finals and projects will also be discarded. The best way to get feedback
on the exam or project results is to leave a grade card with the instructor.
Remember, always make copies of your work for your own files, for projects will
be discarded after two weeks from the end of the semester regardless whether the
student had feedback or not.
WITHDRAWAL POLICY:
CBA's policy is enforced (obtain the details from the Advisement Center, Room
105).
SCHEDULE OF ASSIGNMENTS
Date Assignment Chapter No.
January
5 Course Orientation; Importance of International Marketing
Challenge of International Marketing, A Framework for International
Marketing Chapter 1
EVALUATING FIRM'S POSITION AT HOME
6 Domestic and Global Environment Chapter 2
ANALYZING FOREIGN OPPORTUNITIES & THREATS
6 Researching Global Markets Chapter 8
7 Emerging Markets and Market
Chapter 9 Behavior
8 FIRST EXAM AND the following chapter
Geography and History of the Global Markets Chapter 3
12 Cultural Dynamics in Assessing Global Markets Chapter 4
Business Customs and
Practices in Global Chapter 5 Marketing
13 Political Environment of Global Markets Chapter 6
The International Legal Environment Chapter 7
PLANNING GLOBAL MARKETING STRATEGIES
January
14 MIDTERM EXAM AND the following chapter
Planning and Organizing Global Strategies Chapter 19
1 5 Developing Products for Global Markets Chapter 11
Pricing for International Markets Chapter 17
The International Distribution Systems Chapter 13
19 Campus Closed - Martin Luther King Holiday
20 PROJECTS ARE DUE
The Global Advertising and Promotion Effect Chapter 16
Negotiating with International Customers, Chapter 18
Partners, and Regulations
21 Controlling of Marketing Operations
Future Trends in International Marketing
Internet Marketing,
22 FINAL EXAM PERIOD
Good luck with your Spring 2004 Semester!
Students with Disabilities
It is the responsibility of students with disabilities to inform the instructor
within the first two weeks of the semester/session of the need for reasonable
accommodation of their disabilities. Students are advised to seek assistance
from Disabled Students Services (DSS) on campus. As soon as the need for
accommodation is determined by DSS and the need is communicated to the
instructor by DSS; reasonable accommodation will be made.
GENERAL POLICY MATTERS
For establishing an effective classroom structure, please read the following
policy statements carefully:
1.Good students come in all shapes, forms and gender; so take to the stage with
confidence.
2. Your question may be answered by another question as Socrates used to do.
3. Late students to class are okay, but punctual ones are a great sight to
behold.
4. Humor is used for fun and laughter, and not for crucifying or belittling
anvone.
5.Wit or critical observations are used to combat boredom. but not to feed vour
inferiority complex
6.Students are not the scum, but the young scholars of society.
7.Make-ups are costly, ten whip lashes per day.
8. A chapter a day will keep the low-grade blues away.
9. Eating or drinking at a restaurant is good; sleeping at a hotel is better.
10. Good evaluations are not only required but-that. they are to die for.
11. Rest and relaxation exercises (exams) will be announced 168 hours (a week)
in advance.
12. During mental gymnastics (exams), no loitering or solicitations are allowed.
13. Wondering eyes have ruined many a marriage, especially during an exam.
14. Silence is silver, meaningful participation is gold.
15. To be a spectator is okay, but it is better to be a player.
16. For fun come to class, for "studying'" go to the library.
17. Pop quizzes are like unexpected cloud bursts: always carry an umbrella with
you.
18. C grade is fine, B is better, and A is to sirloin.
19. Random roll taking would show the difference between the serious and the
self-destructive.
20. Baseball caps are great for outdoors, may cast doubtful shadows if worn
indoors (during exams).
21. Prejudice is for the pigeons, mutual respect is for the eagles.
22. If you fall flat on one mental gymnastic (exam). we will resuscitate you to
do better on the next one.
23. For heated discussions. come in with your mind's windows wide open for
proper ventilation.
24. Coffee table books are okay, but bringing the course textbook to class
pays high dividends.
25. Students are overworked. underpaid, and unappreciated just like teachers!
26. Remember your favorite teacher during the holidays and in your will, too.
27. Respect is an extremely contagious disease; do not be afraid to catch it.
28. Term project is the main course of this semester's ultimate feast; so work
up an early appetite.
29. Individual projects are great, but it is more fun ravaging creatively within
a pack of hyenas.
30. Cameo appearances are surprisingly pleasant, frequent visits would make the
mind grow bigger.
31. Fantasizing may cause blindness, but day dreaming for an A is healthier.
32. Essay questions are not flesh eating bacteria flung on you: nurture them
with critical thinking.
33. When a student says. "My essay answer is as good as that student over there
and yet I got a lower
grade," is accusing the instructor of discrimination, blindness, or
absent-mindedness.
34.As one sparrow cannot bring summer, a miscarriage on one exam should not spoil
your semester.
35.Always come to class and fasten your seatbelts - - some new ideas may blow your
brains out.
36. No extra credit projects are allowed; criminal defense attorneys' fees have
become astronomical.
37. Rude interruptions are as unpleasant as biting on eggshells while eating an
egg sandwich.
38. Students are intelligent; otherwise they would not be here to grab a diploma
on their way to work.
39. If the teacher does not know your name by midterm, buy a burial plot for
your hopes.
40. Do not be a face in the crowd. mount your hare for a faster trip to your
instructor's office.
41. Do not teach "gospel" I share some ideas about the subject matter. I
42. For handling hot topics in the classroom, we need to generate more light
than heat.
43. Do not inoculate your mind against wild ideas; they may become tame
tomorrow.
44. The teacher sometimes knows the best: so be read to bail him out.
45. Bid goodbye to your exams and reports for they will be ravished exactly one
month after finals.
46. During a mental gymnastics (exams), a baseball cap hides your eyes and makes
you look like a
spy.
47. Your instructor is different, he is not like you, and he is even
unrepresentative of his own
subculture.
48. Let us agree on matters of courtesy and agree to disagree on any subject
under the sun.
Your cooperation in adhering to the messages of the above policy matters will
yield beneficial results for all concerned. Thank you.
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