TERRENCE HENRY WITKOWSKI

Professor of Marketing
College of Business Administration
California State University, Long Beach
Long Beach, CA 90840
Telephone: 562-985-4766 (5543 fax)
E-mail: witko@csulb.edu
Website: www.csulb.edu/~witko

EDUCATION

Ph.D. Business Administration (Marketing emphasis) - University of California at Berkeley, 1980

M.S. Management (Marketing emphasis) - University of California at Los Angeles, 1972

B.A. History - Northwestern University, 1970

ACADEMIC EMPLOYMENT

Professor, Department of Marketing, California State University, Long Beach, 1989 to present. Currently teaching International Business, International Marketing, Marketing in Developing Countries, Graduate Seminar in International Marketing, Graduate Seminar in Globalization and Global Business, Short Term Studies Abroad (to Germany, China, Vietnam and Thailand), and Directed Studies (Graduate and Undergraduate).  Have also taught Principles of Marketing, International Marketing Management – Europe, Marketing Concepts (Graduate), Intercultural Business Communications (Graduate), and The Global Food Industry: Companies, Markets, and Social Policy Issues (Graduate), .

Associate Professor, Department of Marketing, California State University, Long Beach, 1982-1989. Granted tenure, 1986. Taught Introduction to Advertising, Promotion Strategies, Marketing Management, Marketing Concepts (Graduate), Graduate Seminar in Advertising, and Directed Studies (Graduate and Undergraduate).

Instructor, Department of Advertising, The University of Texas at Austin, 1978-1982. Taught Introduction to Advertising, Advertising and Society, Advertising Campaigns, and Individual Special Studies.

Associate, School of Business Administration, University of California at Berkeley, 1976-1977. Taught Introduction to Marketing and Introduction to Advertising.

Lecturer, School of Business and Economics, California State University, Hayward, 1976. Taught Graduate Seminar in Consumer Behavior.

ADMINISTRATIVE ASSIGNMENTS

Director, International Business Programs, College of Business Administration, California State University, Long Beach, August, 2007 to date. Responsibilities include advising IB majors, staffing short-term study abroad classes, and coordinating Singapore program.

Chair, Department of Marketing, California State University, Long Beach, June, 1993 - December, 1996. Responsibilities included scheduling, hiring part-time faculty, managing the department budget, and student advising. Also edited Departmental Self-Study (1993), organized series of German-American Marketing Workshops (1993-1996), and mentored visiting scholar from South Korea (1995-1996).

PUBLISHED RESEARCH (PDF Downloads Available for Underlined Titles)

Articles in Refereed Journals:

1. Witkowski, Terrence H. and Sabine B. Reddy (2010), “Antecedents of Ethical Consumption Activities in Germany and the United States,” Australasian Marketing Journal, forthcoming.

2. Witkowski, Terrence H. (2010), "A Brief History of Frugality Discourses in the United States," Consumption, Markets and Culture, forthcoming.

3. Minowa, Yuko and Terrence H. Witkowski (2009), "State Promotion of Consumerism in Safavid Iran: Shah Abbas I and Royal Silk Textiles," Journal of Historical Research in Marketing, 1 (2), 295-317.

4. Witkowski, Terrence H. (2009), “Linking Neighborhood to Nation: General Book Store in Chicago, 1938–1947,” Journal of Historical Research in Marketing, 1 (1), 93-121.

5. Witkowski, Terrence H. (2007), “Food Marketing and Obesity in Developing Countries:  Analysis, Ethics, and Public Policy,” Journal of Macromarketing, 27 (June), 126-137.

· Winner of 2009 Charles W. Slater Memorial Award for the article deemed to have made the most significant contribution to the Journal, volumes 27-28.

6. Witkowski, Terrence H. (2005), “Fair Trade Marketing: An Alternative System for Globalization and Development,” Journal of Marketing Theory and Practice, 13 (Fall), 22-33.

7. Witkowski, Terrence H. (2005), "Sources of Immoderation and Proportion in Marketing Thought," Marketing Theory, 5 (June), 221-231.

8. Witkowski, Terrence H. (2005), “Antiglobal

Challenges to Marketing in Developing Countries:  Exploring the Ideological Divide,” Journal of Public Policy & Marketing, 24 (Spring), 7-23.

9. Witkowski, Terrence H. (2004), "Re-gendering Consumer Agency in Mid-Nineteenth Century America: A Visual Understanding," Consumption, Markets and Culture, 7 (September), 261-283.

10. Witkowski, Terrence H., Yulong Ma, and Dan Zheng (2003), "Cross-Cultural Influences on Brand Identity Impressions: KFC in China and the United States," Asia Pacific Journal of Marketing and Logistics, 15 (1/2), 74-88.

11. Witkowski, Terrence H. (2003), “World War II Poster Campaigns: Preaching Frugality to American Consumers,” Journal of Advertising, 32 (Spring), 69-82.

12. Witkowski, Terrence H. and Mary F. Wolfinbarger (2002), "Comparative Service Quality: German and American Ratings Across Service Settings," Journal of Business Research, 55 (November), 875-881.

13. Witkowski, Terrence H. (1999), "The Early Development of Family Purchasing Roles in America, 1750-1840," Journal of Macromarketing, 19 (December), 104-114.

14. Witkowski, Terrence H. and Eric J. Thibodeau (1999), "Personal Bonding Processes in International Marketing Relationships," Journal of Business Research, 46 (November), 215-225.

15. Hansen, Eric L. and Terrence H. Witkowski (1999), "International New Venture Founders: Who Are They?," New England Journal of Entrepreneurship, 2 (Spring), 11-18.

16. Witkowski, Terrence H. and Joachim Kellner (1998), "Convergent, Contrasting, and Country-Specific Attitudes toward TV Advertising in Germany and the United States," Journal of Business Research, 42 (June), 167-174.

17. Witkowski, Terrence H. (1998), "The Early American Style: A History of Marketing and Consumer Values," Psychology and Marketing, 15 (March), 125-143.

18. Witkowski, Terrence H. (1996), "Farmers Bargaining: Buying and Selling as a Subject in American Genre Painting, 1835-1868," Journal of Macromarketing, 16 (Fall), 84-101.

19. Witkowski, Terrence H. (1994), "A Marketing History of American Pewter and Its Competitors," Journal of Macromarketing, 14 (Spring), 45-53.

20. Witkowski, Terrence H. (1991), "Promise Them Anything: A Cultural History of Cigarette Advertising Health Claims," Journal of Current Issues and Research in Advertising, 13 (2), 393-409.

21. Witkowski, Terrence H. (1990), "Marketing Thought in American Decorative Arts," Journal of the Academy of Marketing Science, 18 (Fall), 365-368.

22. Witkowski, Terrence H. (1989), "Colonial Consumers in Revolt: Buyer Values and Behavior During the Nonimportation Movement, 1764-1776," Journal of Consumer Research, 16 (September), 216-226.

23. Witkowski, Terrence H. (1989), "History's Place in the Marketing Curriculum," Journal of Marketing Education, (Summer), 54-57.

Editorial Articles in Refereed Journals:

1. Witkowski, Terrence H. (2009), “Introduction to the Special Issue:  'Marketing History at the Center' -- Papers from the 2007 CHARM,” Journal of Macromarketing, 29 (March), 5-6.

2. Witkowski, Terrence H. (2007), “Inside This Issue:  The Future of Marketing’s Past,” Journal of Macromarketing, 27 (March), 5-6.

3. Witkowski, Terrence H. (2005), "Introduction to the Special Issue on the History of Marketing Thought," Marketing Theory, 5 (September), 235-237.

4. Witkowski, Terrence H. (2005), "Cross-Cultural Consumer and Business Research: An Introduction to the Special Section," Journal of Business Research, 58 (January), 70-71..

Articles in Foreign Language Journals:

1. Laberenz, Helmut, Terrence H. Witkowski, and Angela Borchert (2006), "Lebensmittelmarketing aus Verbrauchersicht: Ein deutsch-amerikanisches Meinungsbild," Ernährung im Fokus (“The Consumer View of Food Marketing: a German-American Opinion Survey,” Focus on Nutrition), 6 (December), 342-347.

2/3.  Falkowski, Andrzej, Bohdan Roznowski, and Terrence H. Witkowski (1996), "Etnocentryzm konsumencki -- nowe wyzwanie dla marketingu (1) and (2)" Marketing I Rynek ("Consumer Ethnocentrism -- New Challenges for Marketing (1) and (2)," Marketing and Market), (March), 2-4 and (April), 6-11.

Chapters in Edited Books:

1. Witkowski, Terrence H. and D. G. Brian Jones (2006), “Qualitative Historical Research in Marketing,” in Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, ed., London: Edward Elgar Publishing, 70-82.

2. Witkowski, Terrence H. (1994), "Data Sources for American Consumption History: An Introduction, Analysis, and Application," in Research in Marketing: Explorations in the History of Marketing, Supplement 6, Jagdish Sheth and Ronald A. Fullerton, eds., Greenwich, CT: JAI Press, Inc., 167-182.

3. Witkowski, Terrence H. (1992), "Neat 'N Tidy: Fine Accessories," in Cases in Advertising Management, Terence Nevett, ed., Lincolnwood, IL: NTC Publishing Group, 259-279.

Papers in Conference Proceedings:

1. Witkowski, Terrence H. and Sabine Reddy (2009), “Antecedents of Ethical Consumption Activities in Germany and the United States,” in Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference, Terrence H. Witkowski, ed. Kristiansand, Norway: The Macromarketing Society, Inc. and the University of Agder, 123-132.  [Available at www.macromarketing.no ]

2. Witkowski, Terrence H. (2009), “‘The Art of Commerce According to American Norms’: Two Early Polish Language Texts on Selling and Salesmanship,” in Marketing History: Strengthening, Straightening and Extending, Richard A. Hawkins, ed., Leicester, UK: Conference on Historical Analysis & Research in Marketing, 311-321.

3. Witkowski, Terrence H. (2009), “Strategic Management of an Offshore Degree Program: SWOT Analysis and Action Plans.” ” in Proceedings of the Western Decision Sciences Institute Thirty-Eighth Annual Meeting, Nafisseh Heiat, ed., Kauai, HI: WDSI (CD-ROM, no page numbers).

4. Witkowski, Terrence H. and D. G. Brian Jones (2008), "Historiography in Marketing: Its Growth, Structure of Inquiry, and Disciplinary Statust," in Business and Economic History On-Line: Papers Presented at the BHC Annual Meeting, William J. Hausman, ed. [Available at http://www.h-net.org/~business/bhcweb/publications/BEHonline/beh.html ]

5. Minowa, Yuko and Terrence H. Witkowski (2008), “Voluptuous Dialogues from a Gathering in the Garden: Women to Consume, Women to be Consumed in 17^th Century Persia,” in Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing: Proceedings of the 9^th ACR Conference on Gender, Marketing, and Consumer Behavior, Shona Bettany, Susan Dobscha, Lisa O’Malley, and Andrea Prothero, eds., Boston, MA: Simmons College (CD-ROM, no page numbers).

6. Witkowski, Terrence H. (2008), “Global Food Marketing Systems and Local Cultural Change in the Developing World,” in Macromarketing: Systems, Causes, and Consequences: Papers of the 33rd Annual Macromarketing Conference, William E. Kilbourne and John D. Mittelstaedt, eds., Clemson, SC: Clemson University and the Macromarketing Society, 263-267.

7. Witkowski, Terrence H. (2006), “One Village One Product:  Government Programs for Local Development through Global Marketing,” in Portal to the Pacific: Public Policy in the International Arena -- 2006  Marketing and Public Policy Conference Proceedings, Ingrid M. Martin, David W. Stewart, and Michael Kamins, eds., Chicago:  American Marketing Association, 54-62.

8. Witkowski, Terrence H., Horst Seider, and Helmut Laberenz (2006), “Consumer Attitudes Toward Food Marketing Policy Issues in Germany and the United States,” in Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics, George J. Avlonitis, Nikolaos Papavassiliou, and Paulina Papastathopoulou, eds. Athens:  Athens University of Economics and Business, 203 (full paper in attached CD-ROM).

9. Witkowski, Terrence H. (2005), “Food Marketing and Obesity in Developing Nations:  Analysis, Ethics, and Public Policy,” in Proceedings of the 9^th International Conference on Marketing and Development, Paschalina (Lilia) Ziamou and Yorgos Zotos, eds., Thessaloniki, Greece: Aristotle University of Thessaloniki (CD-ROM, no page numbers).

10. Witkowski, Terrence H. (2003), “What Would Jesus Drive?: Frugality Sermons in American Consumption History,” in Marketing to Diverse Cultures: Proceedings of the 28^th Annual Macromarketing Conference, William H. Redmond, ed., Bowling Green, OH: Bowling Green State University, 75-91.

11. Duda, Lauren M. and Terrence H. Witkowski (2003), "Piracy of U.S. Motion Pictures in Developing Countries: Conduct, Remedies, and Future Prospects,” Proceedings of the 8^th International Conference on Marketing and Development: Globalization, Transformation, and Quality of Life, Clifford Shultz, Don R. Rahtz, and Mark Speece, eds., Rijeka, Croatia: Faculty of Economics, University of Rijeka, 14-25.

12. Witkowski, Terrence H., Yulong Ma, and Dan Zheng (2001), "Cultural Influences on Brand Identity Impressions: KFC in China and the United States," in Proceedings of the 8^th Cross-Cultural Research Conference, Scott M. Smith, ed., Provo, UT: Brigham Young University (CD-ROM, no page numbers).

13. Witkowski, Terrence H. (2001), "Chinese Products in the U.S. Market: Historical Perspectives on Brand Identity Development," in Globalization and Equity: Proceedings of the 26^th Annual Macromarketing Conference, Don R. Rahtz and Pierre Donagh, eds., Williamsburg, VA: College of William & Mary, 59-66.

14. Witkowski, Terrence H. and Mary F. Wolfinbarger (2001), "The Formality Dimension of Service Quality in Thailand and Japan" in Advances in Consumer Research, Vol. XXVIII, Mary C. Gilly and Joan Meyers-Levy, eds., Provo, UT: Association for Consumer Research, 153-160.

15. Witkowski, Terrence H. (2001), "The Commercial Building as a Promotional Tool in American Marketing History, 1800-1940," in Milestones in Marketing History, Terrence H. Witkowski, ed., Long Beach, CA: Association for Historical Research in Marketing, 199-210. [Available at http://faculty.quinnipiac.edu/charm/cumulative_proceedings.htm ]

16. Witkowski, Terrence H. (2000), "Effects of Animosity Toward China on Willingness to Buy Chinese Products," in Managing in a Turbulent International Business Environment, Gary N. McClean, Erdener Kaynak, and Oscar Aliaga, eds., Hummelstown, PA: The International Management Development Association, 470-477.

17. Witkowski, Terrence H. and Ellen Hogan (1999), "Home Front Consumers: An Oral History of California Women During World War II," in Marketing History: The Total Package, Peggy Cunningham and David Brassiere, eds., East Lansing: Michigan State University, 151-164. [Available at http://faculty.quinnipiac.edu/charm/cumulative_proceedings.htm].

18. Witkowski, Terrence H. (1999), "Painting the Domestication of Consumption in 19^th-Century America," in Advances in Consumer Research, Vol. XXVI, Eric Arnould and Linda Scott, eds., Provo, UT: Association for Consumer Research, 644-651.

19. Witkowski, Terrence H. (1998), "The American Consumer Home Front During World War II," in Advances in Consumer Research, Vol. XXV, Joseph W. Alba and J. Wesley Hutchinson, eds., Provo, UT: Association for Consumer Research, 568-573.

20. Witkowski, Terrence H. (1998), "Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity," in Advances in Consumer Research, Vol. XXV, Joseph W. Alba and J. Wesley Hutchinson, eds., Provo, UT: Association for Consumer Research, 258-263.

21. Witkowski, Terrence H., Mary F. Wolfinbarger, and Joachim Kellner (1997), "Comparative Service Quality: German and American Ratings of Five Different Service Settings," in Proceedings of the Sixth Symposium on Cross-Cultural Consumer and Business Studies, Scott M. Smith, ed., Provo, UT: Brigham Young University, 290-296.

22. Kellner, Joachim and Terrence H. Witkowski (1995), "Convergence, Cultural Difference, and Country-Specific Segments: A Comparative Survey of Attitudes Toward TV Advertising in Germany and the United States," in Proceedings of the Fifth Symposium on Cross-Cultural Consumer and Business Studies, Scott M. Smith, ed., Provo, UT: Brigham Young University, 190-197.

23. Hansen, Eric L. and Terrence H. Witkowski (1995), "Entrepreneur Involvement in International Marketing: The Effects of Overseas Social Networks and Perceived Barriers to Action," in Research at the Marketing/ Entrepreneurship Interface, Vol. 8, Gerald E. Hills, Daniel F. Muzyka, Glenn Omura, and Gary A. Knight, eds., Chicago: The University of Illinois at Chicago, 363-367.

24. Witkowski, Terrence H. (1994), "A Marketing History of American Pewter and Its Competitors," in Contemporary Marketing History, Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth, eds., East Lansing: Michigan State University, 27-37. [Available at http://faculty.quinnipiac.edu/charm/cumulative_proceedings.htm].

25. Witkowski, Terrence H. (1993), "The Polish Consumer in Transition: Shopping Warsaw's Street Vendors and Open Air Markets," in Advances in Consumer Research, Vol. XX, Leigh McAlister and Michael L. Rothschild, eds., Provo, UT: Association for Consumer Research, 13-17.

26. Witkowski, Terrence H. (1991), "A Writer's Guide to Historical Research in Marketing," in Marketing History -- Its Many Dimensions, Charles R. Taylor, Steven W. Kopp, Terence Nevett, and Stanley C. Hollander, eds., East Lansing: Michigan State University, 13-22. (Reprinted in International Library of Critical Writings in Business History: Marketing, Stanley C. Hollander and Kathleen M. Rassuli, eds., Cheltenham, UK: Edward Elgar Publishing, 1993.) [Available at http://faculty.quinnipiac.edu/charm/cumulative_proceedings.htm].

27. Witkowski, Terrence H. and Yoshito Yamamoto (1991), "Omiyage Gift Purchasing by Japanese Travelers in the U.S.," in Advances in Consumer Research, Vol. XVIII, Rebecca H. Holman and Michael R. Solomon, eds., Provo, UT: Association for Consumer Research, 123-128. 

28. Witkowski, Terrence H. (1989), "Probate and Property: Written and Material Data Sources for Consumption History," in Marketing History: The Emerging Discipline, Terence Nevett, Kathleen R. Whitney, and Stanley C. Hollander, eds., East Lansing: Michigan State University, 120-131. [Available at http://faculty.quinnipiac.edu/charm/cumulative_proceedings.htm].

29. Witkowski, Terrence H. (1986), "Consumer Research in Retrospect: An Analysis of the American Silver Market, 1750-1800," in Developments in Marketing Science, Vol. IX, Naresh K. Malhotra, ed., Atlanta: Academy of Marketing Science, 16-21.

30. Witkowski, Terrence H. (1985), "Marketing Silver in the 18th Century," in Marketing in the Long Run, Stanley C. Hollander and Terence Nevett, eds., East Lansing: Michigan State University, 200-209. [Available at http://faculty.quinnipiac.edu/charm/cumulative_proceedings.htm].

31. Witkowski, Terrence H. (1985), "Cigarettes, Women, and Children: Lessons Learned from Three Advertising Controversies," in Marketing Education in the Information Age, David L. Kurtz and Robert H. Collins, eds., Reno: Western Marketing Educators' Association, 53-56.

32. Witkowski, Terrence H. (1984), "Why Interest Groups Attack Advertising: A Social-Psychological Interpretation," in Beyond 1984 in Marketing Education, Bruce J. Walker and David L. Kurtz, eds., Palm Springs: Western Marketing Educators' Association, 52-55.

33. Nicosia, Franco M. and Terrence H. Witkowski (1975), "The Need for a 'Sociology of Consumption,'" in Broadening the Concept of Consumer Behavior, Gerald Zaltman and Brian Sternthal, eds., Atlanta: The Association for Consumer Research, 8-24. (Reprinted by the Institute of Business and Economic Research, IBER Series no. 119, University of California at Berkeley).

34. Witkowski, Terrence H. (1975), "An Experimental Comparison of Women's Self and Advertisement Image," in 1974 Combined Proceedings, Ronald C. Curhan, ed., Chicago: American Marketing Association, 431-434.

Abstracts in Conference Proceedings:

1. Witkowski, Terrence H. (2007), “The American Marketing Journal, the National Marketing Review, and the Intellectual Origins of the Journal of Marketing.” in Marketing History at the Center, Blaine J. Branchik, ed., Durham, NC: Conference on Historical Analysis and Research in Marketing Association, 298-299.

2. Witkowski, Terrence H. (2005), “The Intersection of Neighborhood and Nation:  General Book Store in Chicago, 1938–1947,” in The Future of Marketing’s Past, Leighann C. Neilson, ed., Long Beach, CA: Association for Historical Research in Marketing, 360-363.

3. Witkowski, Terrence H. (2004), “Marketing in Developing Nations:  Anti-global vs. Neo-Liberal Policy Implications” in Marketing and Public Policy: Research Reaching New Heights, Debbie Scammon, Marlys Mason, and Rob Mayer, eds., Chicago: American Marketing Association, 149-152.

4. Witkowski, Terrence H. (1999), "Religiosity and Social Meaning in Wearing Islamic Dress," in Proceedings of the Seventh Cross-Cultural Research Conference, Scott M. Smith, ed., Provo, UT: Brigham Young University (CD-ROM, no page numbers).

5. Witkowski, Terrence H. (1997), "Gendered Patterns of Consumption in the Early American Household, 1750-1825," in Marketing History Knows No Boundaries, D.G. Brian Jones and Peggy Cunningham eds., East Lansing: Michigan State University, 173-174.

6. Witkowski, Terrence H. and Eric J. Thibodeau (1996), "Toward a Grounded Theory of International Marketing Relationships," in Proceedings of the 1996 International Conference on Relationship Marketing, Jagdish N. Sheth and Albrecht Söllner, eds., Berlin: Humboldt Universität, 3-4. 

7. Witkowski, Terrence H. (1995), "Going to Market: Images of Buying and Selling in Nineteenth-Century American Art," in Marketing History: Marketing's Greatest Empirical Experiment, Kathleen M. Rassuli, Stanley C. Hollander, and Terence R. Nevett, eds., East Lansing: Michigan State University, 301.

8. Witkowski, Terrence H. and Ewa T. Enrique (1994), "Understanding the New Polish Consumer: Cultural Continuities in the Midst of Change," in Enhancing Knowledge Development in Marketing, Vol. 5, Ravi Achrol and Andrew Mitchell, eds., Chicago: American Marketing Association, 427-428.

9. Witkowski, Terrence H. (1994), "The Wild West in the Consumer Imagination," in Advances in Consumer Research, Vol. XXI, Chris T. Allen and Deborah Roedder John, eds., Provo UT: Association for Consumer Research, 251.

Book Reviews:

1.  The Marketplace of Revolution: How Consumer Politics Shaped American Independence by T. H. Breen, Journal of Macromarketing, 26 (June), 2006, 105-110.

2.  Public Markets and Civic Culture in Nineteenth-Century America by Helen Tangires, Winterthur Portfolio, 39 (Winter), 2004, 284-288.

3. A Consumers’ Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen, Journal of Macromarketing, 23 (December), 2003, 112-114.

4. Imagining Consumers: Design and Innovation from Wedgwood to Corning by Regina Lee Blaszczak, Journal of the Academy of Marketing Science, 30 (Winter), 2002, 92-93.

5. Consumer Culture and Modernity by Don Slater, Journal of Macromarketing, 17 (Spring), 1998, 83-86.

6. The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes by Thomas Hine, Journal of Macromarketing, 16 (Spring), 1996, 149-152.

7. Mechanical Brides: Women and Machines from Home to Office by Ellen Lupton and Produce and Conserve, Share and Play Square: The Grocer and the Consumer on the Home-Front Battlefield during World6War II edited by Barbara McLean Ward, Winterthur Portfolio, 30 (Spring), 1995, 98-101.

8. Product-Country Images: Impact and Role in International Marketing edited by Nicolas Papadopoulos and Louise A. Heslop, Journal of Macromarketing, 14 (Spring), 1994, 79-81.

9. Advertising and the Transformation of American Society, 1865-1920 by Frank D. Norris, Journal of Macromarketing, 11 (Spring), 1991, 66-68.

10. Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising by John Philip Jones, Journal of Marketing, 54 (October), 1990, 124-125.

11. Marketing and Semiotics: New Directions in the Study of Signs for Sale by Jean Umiker- Sebeok, ed., Journal of Marketing, 53 (October), 1989, 114-116.

12. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities by Grant McCracken, Winterthur Portfolio, 24 (Spring), 1989, 79-81.

13. Advertising, The Uneasy Persuasion by Michael Schudson, Journal of Advertising, 14 (4), 1985, 66-67.

14. The Booze Merchants: The Inebriating of America by Michael Jacobson, George Hacker, and Robert Atkins, Journal of Advertising, 14 (1), 1985, 61-62.

15. "Description, Insight, and Theory: A Review of Three Advertising Texts," Journal of Marketing, 45 (Spring), 1981, 156-158.

Other Publications:

1. Witkowski, Terrence H., Editor (2009), Rethinking Marketing in a Global Economy: Proceedings of the 34^th Annual Macromarketing Conference, Kristiansand, Norway: The Macromarketing Society, Inc. and the University of Agder, 585 pages.

2. Witkowski, Terrence H. (2006, 2008), “In This Issue: Marketing History,” Journal of Macromarketing, 26 (June), 5-6; 28 (September), 213-214.

3. Witkowski, Terrence H., Editor (2001), Milestones in Marketing History: Proceedings of the 10^th Conference on Historical Analysis and Research in Marketing, Long Beach, CA: Association for Historical Research in Marketing, 245 pages

4. Witkowski, Terrence H. and Joachim Kellner (1996), "How Germans and Americans Rate Their Banking Services," Marketing News, 30 (October 7), 7.

5. Witkowski, Terrence H., (1995), "Hosting a German-American Marketing Workshop," Marketing Educator, 14 (Winter), 1, 8.

6. Witkowski, Terrence H. (1989), "Self-Regulation Will Suppress Direct Marketing's Dark Side," Marketing News, 23 (April 24), 4.

7. Witkowski, Terrence H. (1981), Determinants of Advertising Regulation Attitudes: The Alcoholism Field and Alcohol Advertising, Ann Arbor, MI: University Microfilm International.

REVIEWS OF MY WORK

1. Matteliano, Eleanor, "Business Meets Academia: A Talk with Terrence Witkowski, Professor of Marketing at California State University, Long Beach," Long Beach Business Journal, Vol. XV, No. 6, March 28-April 10, 2000, p. 29.

2. Manly, Richard, "Witkowski Finds Research and Roots in Warsaw," Inside CSULB, Vol. 44, No. 24, November 24, 1992, pp. 1, 6.

RESEARCH IN PROGRESS

1. Witkowski, Terrence H., “The Marketing Field in the 1930s: A Discipline Comes of Age.” Conditionally accepted for publication in the Journal of Historical Research in Marketing. Final revision in progress.

2. Witkowski, Terrence H., “The Ethics of Food Marketing and Development: An Historical Perspective.” Paper accepted for presentation at the IREMAS-LaSalle Beauvais Conference, Food Marketing and Ethics Today, December 3-4, 2009, Paris, France.

3. Witkowski, Terrence H., Hieu Nguyen, and Huyen Thi Pham, “Marketing Education in Viet Nam: A Review and Agenda for Development." Extended abstract accepted for presentation at the 11th ISMD International Conference on Markets and Development, Hanoi, Viet Nam, January 5-8, 2010.

4. Witkowski, Terrence H., “The Marketing Field and the Great Depression.” Extended abstract accepted for presentation in “How Can Marketing Scholars and the Institution of the Business School Drive Ahead with Market Meltdowns in the Rear-View Mirror?” (special session, Mark Peterson and William L. Wilkie co-chairs), AMA Winter Marketing Educators’ Conference, New Orleans, LA, February 19-22, 2010.

5. Witkowski, Terrence H., “‘The Art of Commerce According to American Norms’: Two Early Polish Language Texts on Selling and Salesmanship.” To be revised for journal submission.


PAPERS PRESENTED

1. “Antecedents of Ethical Consumption Activities in Germany and the United States” (with Sabine B. Reddy). To be presented at the 34th Annual Meeting of the Macromarketing Society, University of Agder, Kristiansand, Norway, June 4-7, 2009.

2. “‘The Art of Commerce According to American Norms’: Two Early Polish Language Texts on Selling and Salesmanship.” To be presented at the Conference on Historical Analysis and Research in Marketing, University of Leicester, UK, May 28-31, 2009.

3. Witkowski, Terrence H., “Strategic Management of an Offshore Degree Program: SWOT Analysis and Action Plans.”  Proceedings of the Western Decision Sciences Institute Thirty-Eighth Annual Meeting, Nafisseh Heiat, ed., Kauai, HI: WDSI (CD-ROM, no page numbers).

4. “Global Food Marketing Systems and Local Cultural Change in the Developing World.” Presented at the 33rd Annual Meeting of the Macromarketing Society, Clemson University, Clemson, SC, June 4-7, 2008.

5. “Historiography in Marketing: Its Growth, Structure of Inquiry, and Disciplinary Status” (with D. G. Brian Jones). Presented at the Business History Conference, Sacramento, CA, April 10-12, 2008.

6. Witkowski, Terrence H., “The American Marketing Journal, the National Marketing Review, and the Intellectual Origins of the Journal of Marketing.”  Presented at the 13th Conference on Historical Analysis and Research in Marketing, Durham, NC, May 17-20, 2007.

7. Witkowski, Terrence H., “Understanding the Cultural Footprint of Global Food Marketing in Developing Countries.”  Poster presented  at the Conference on Corporate Responsibility and Global Business, London Business School, July 13-14, 2006. 

8. Witkowski, Terrence H., “One Village One Product:  Government Programs for Local Development through Global Marketing.” Presented at the Annual Marketing and Public Policy Conference, Long Beach, CA, June 10-12, 2006.

9. Witkowski, Terrence H., Horst Seider, and Helmut Laberenz, “Consumer Attitudes Toward Food Marketing Policy Issues in Germany and the United States.”  Presented at the 35th Conference, European Marketing Academy, Athens, Greece, May 23-26, 2006.

10. Witkowski, Terrence H., “Food Marketing and Obesity in Developing Nations:  Analysis, Ethics, and Public Policy.”  Presented at the 9^th International Conference on Marketing and Development, Thessaloniki, Greece, June 8-11, 2005.

11. Witkowski, Terrence H., “The Intersection of Neighborhood and Nation: General Book Store in Chicago, 1938–1947.”  Presented at the 12^th Conference on Historical Analysis and Research in Marketing, Long Beach, California, April 28-May 1, 2005.  (An earlier version, “Neighborhood Retailing in Chicago: General Book Store, 1938-1947,” presented at the annual conference, Centre for the History of Retailing and Distribution, University of Wolverhampton, UK, September 15-16, 2004.)

12. “Marketing in Developing Nations:  Anti-global vs. Neo-Liberal Policy Implications.”  Presented at the AMA Marketing and Public Policy Conference, Salt Lake City, UT, May 20-22, 2004.

13. “What Would Jesus Drive?: Frugality Sermons in American Consumer Culture.” Presented at the 28^th Annual Macromarketing Conference, Groton, CT, August 11-14, 2003.

14. "Piracy of U.S. Motion Pictures in Developing Countries: Conduct, Remedies, and Future Prospects" (with Lauren M. Duda). Presented at the 8^th International Conference on Marketing and Development, Bangkok, Thailand, January 4-7, 2003.

15. "Cultural Influences on Brand Identity Impressions: KFC in China and the United States" (with Yulong Ma, and Dan Zheng). Presented at the 8^th Cross-Cultural Research Conference, Turtle Bay, Oahu, Hawaii, December 12-15, 2001.

16. "Chinese Products in the U.S. Market: Historical Perspectives on Brand Identity Development." Presented at the 26^th Annual Macromarketing Conference, College of William and Mary, Williamsburg, VA, August 7-10, 2001.

17. "The Commercial Building as a Promotional Tool in American Marketing History, 1800-1940." Presented at the 10^th Conference on Historical Analysis and Research in Marketing, Duke University, May 17-21, 2001.

18. "Effects of Animosity Toward China on Willingness to Buy Chinese Products." Presented at the Ninth Annual World Business Congress, International Management Development Association, San José, Costa Rica, December 14-16, 2000. Nominated for "Best Paper Award" (5 out of 70 papers were so nominated).

19. "The Formality Dimension of Service Quality in Thailand and Japan" (with Mary F. Wolfinbarger). Presented at the Annual Conference, Association for Consumer Research, Salt Lake City, UT, October 19-22, 2000.

20. "Religiosity and Social Meaning in Wearing Islamic Dress." Presented at the 7^th Cross-Cultural Research Conference, Cancun, Mexico, December 12-15, 1999.

21. "Home Front Consumers: An Oral History of California Women During World War II" (with Ellen Hogan). Presented at the 9^th Conference on the History of Marketing and Marketing Thought, East Lansing, MI, May 13-19, 1999.

22. "Painting the Domestication of Consumption in 19^th-Century America." Presented at the Annual Conference, Association for Consumer Research, October 1-4, 1998, Montreal, Canada.

23. "A Conceptual Model of National Service Quality." Presented at the 23^rd Macromarketing Conference, West Greenwich, RI, August 13-15, 1998.

24. "Comparative Service Quality: German and American Ratings of Five Different Service Settings" (with Mary Wolfinbarger and Joachim Kellner). Presented at the Sixth Symposium on Cross-Cultural Consumer and Business Studies, Honolulu, HI, December 10-13, 1997.

25. "The American Consumer Home Front During World War II." Presented at the Annual Conference, Association for Consumer Research, October 16-19, 1997, Denver, CO.

26. "Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity." Presented at the Annual Conference of the Association for Consumer Research, October 16-19, 1997, Denver, CO.

27. "Gendered Patterns of Consumption in the Early American Household, 1750-1825." Presented at the Eighth Conference on Historical Research in Marketing and Marketing Thought, Kingston, ON, Canada, May 22-25, 1997.

28. "The Effects of Consumer Ethnocentrism on Domestic and Foreign Brand Preferences in Poland" (with Andrzej Falkowski and Bohdan Roznowski). Presented at the Annual Conference, Association for Consumer Research, Tucson, AZ, October 10-13, 1996.

29. "Toward a Grounded Theory of International Marketing Relationships" (with Eric J. Thibodeau). Presented at the 1996 International Conference on Relationship Marketing, Humboldt Universitaet zu Berlin, Germany, March 29-31, 1996.

30. "Convergence, Cultural Difference, and Country-Specific Segments: A Comparative Survey of Attitudes toward TV Advertising in Germany and the United States" (with Joachim Kellner). Presented at the Fifth Symposium on Cross-Cultural Consumer and Business Studies, Hong Kong, December 11-13, 1995.

31. "Going to Market: Images of Buying and Selling in Nineteenth-Century American Art." Presented at the Seventh Conference on Historical Research in Marketing & Marketing Thought, Fort Wayne, IN, May 25-28, 1995.

32. "Understanding the New Polish Consumer: Cultural Continuities in the Midst of Change" (with Ewa T. Enrique). Presented at the AMA Marketing Educators' Conference, San Francisco, CA, August 6-9, 1994.

33. "Entrepreneur Involvement in International Marketing: The Effects of Overseas Social Networks and Perceived Barriers to Action" (with Eric L. Hansen). Presented at the Research Symposium on Marketing and Entrepreneurship, San Francisco, CA, August 5-6, 1994.

34. "Technological Innovation in the Marketing Environment: Cultural Determinants, Barriers, Facilitators, and Consequences." Presented at the 18^th Annual Macromarketing Conference, West Greenwich, RI, August 12-15, 1993.

35. "A Marketing History of American Pewter and Its Competitors." Presented at the Sixth Conference on the History of Marketing and Marketing Thought, Atlanta, GA, May 22-25, 1993.

36. "The Polish Consumer in Transition: Shopping Warsaw's Street Vendors and Open Air Markets." Presented at the Annual Conference, Association for Consumer Research, Vancouver, BC, Canada, October 8-11, 1992.

37. "Early American Reproductions: The Manufacture, Marketing, and Consumption of Authenticity." Presented at the AMA Winter Educators' Conference, San Antonio, TX, February 15-18, 1992.

38. "A Writer's Guide to Historical Research in Marketing." Presented at the Fifth Conference on Historical Research in Marketing and Marketing Thought, East Lansing, MI, April 19-21, 1991.

39. "Gendered Patterns of Consumption in the Early American Household, 1750-1825." Presented at the First Conference on Family/Household Behavior: Consumption and Production Perspectives, Irvine, CA, March 28-30, 1991. (Received "Best Paper Award" from Conference Committee.)

40. "Omiyage Gift Purchasing by Japanese Travelers in the U.S." (with Yoshito Yamamoto). Presented at the Annual Conference, Association for Consumer Research, New York, NY, October 4-7, 1990.

41. "Cultural Interpenetration and Consumption Behavior: History, Processes, and Prospects" (with Alan R. Andreasen). Presented at the 15^th Annual Macromarketing Seminar, Malvern, PA, August 8-12, 1990.

42. "Probate and Property: Written and Material Data Sources for Consumption History." Presented at the Fourth Conference on Historical Research in Marketing and Marketing Thought, Charleston/Mt. Pleasant, SC, April 29-May 1, 1989.

43. "Marketing Misconduct and Its Causes: The Case of Cigarette Advertising Health Claims Before 1955." Presented at the 13^th Annual Macromarketing Conference, San Jose, CA, August 11-14, 1988.

44. "History's Place in the Marketing Curriculum." Presented at the Tenth Annual AMA International Collegiate Conference, Faculty Track Program, New Orleans, LA, April 15-16, 1988. (Named "Outstanding Paper in Curriculum Track" by the American Marketing Association.)

45. "Consumer Research in Retrospect: An Analysis of the American Silver Market, 1750-1800." Presented at the Tenth Annual Conference of the Academy of Marketing Science, Anaheim, CA, April 30 - May 3, 1986.

46. "Marketing Silver in the 18th Century." Presented at the Second Workshop on Historical Research in Marketing, East Lansing, MI, April 28-30, 1985.

47. "Cigarettes, Women, and Children: Lessons Learned from Three Advertising Controversies." Presented at the Ninth Annual Conference of the Western Marketing Educators' Association, Reno, NV, April 18-20, 1985.

48. "Advertising Images of Thinness." Presented at the Annual Meeting of the Popular Culture Association, Louisville, KY, April 3-6, 1985.

49. "Why Interest Groups Attack Advertising: A Social-Psychological Interpretation." Presented at the Eighth Annual Conference of the Western Marketing Educators' Association, Palm Springs, CA, April 26-28, 1984.

50. "The Alcohol Advertising Controversy Is Still Brewing." Presented at the Annual Meeting of the Popular Culture Association, Toronto, Canada, March 29-April 1, 1984.

51. "Reflections of Material Culture: Advertising During the Civil War Era." Presented at the Annual Meeting of the Popular Culture Association, Wichita, KS, April 23-27, 1983.

52. "Getting Women to Smoke: Cigarette Advertising in the 1920s." Presented at the Annual Meeting of the Popular Culture Association, Louisville, KY, April 14-18, 1982.

53. "An Experimental Comparison of Women's Self and Advertisement Image." Presented at the AMA Marketing Educators' Conference, Portland, OR, August 11-14, 1974.

54. "The Need for a 'Sociology of Consumption'" (with Franco M. Nicosia). Presented at the Annual Conference, Association for Consumer Research, Boston, MA, November 8-11, 1973.

PROFESSIONAL SERVICE

Invited Lectures:

“Crises in Food Marketing in the Developing World: Mitigating Under- and Over-Nutrition,” Deakin University Conference on “Crises, Organisations, and Development,” Melbourne, Australia, August 21, 2009.

"The Methodology Behind the Madness of Marketing History," School of Business, Quinnipiac University, Hamden, CT, April 7, 2006.

“Qualitative Historical Research in Marketing,” Doctoral Seminar in Marketing, Thammasat University, Bangkok, Thailand, January 20, 2006.

"Business and Economic Development in Southeast Asia:  A Study Tour of Vietnam and Thailand (with S.V. Le), International Brown Bag Lunch, Center for International Education, California State University, Long Beach, March 17, 2005.

“Obesity and Food Marketing in Developing Countries: Policy Analysis and Recommendations,” Thammasat University, Bangkok, Thailand, January 20, 2005.

"Marketing and Economic Development: Historical, Political, and Ethical Dimensions," Hamburg University of Applied Sciences, Hamburg, Germany, June 8, 2004.

“Visualizing Frugality: World War II Poster Art and the American Consumer,” special presentation at the 11^th Conference on Historical Analysis and Research in Marketing,” Michigan State University, May 15-18, 2003.

“The Four Ps of Global Motion Picture Piracy & How to Manage Them,” College of Business Administration Leadership Roundtable, California State University, Long Beach, November 1, 2002.

"Chinese Products in the U.S. Market: Historical Perspectives on Brand Identity Development," Qingdao University, Qingdao, China, June 7, 2001.

"Cal State Long Beach Faculty Visit Exchange University in China: New Opportunities, New Friendships (with Jutta Birmele), International Brown Bag Lunch, Center for International Education, California State University, Long Beach, October 18, 2000. (Also presented to the Long Beach-Qingdao Sister Cities Association, July 13, 2000).

"U.S. Cultural Values," "Negotiating with Americans," and "U.S. Attitudes Toward China and Chinese Products," Qingdao University, Qingdao, China, May 24 & 26, 2000

"Comparative Service Quality in the U.S. and Germany" (with Mary Wolfinbarger), CBA Research Seminar, California State University, Long Beach, April 23, 1998.

"The American Consumer Home Front During World War II," Odense University, Odense, Denmark, May 28, 1997.

"Trading with Poland: Perspectives and Opportunities," Trading with Your Homeland, California State University, Long Beach, University College and Extension Services, World Trade Center, November 3, 1995.

"Present Conditions and Future Perspectives on U.S. Retailing," Japan Tobacco Study Teams, California State University, Long Beach, May 16 & 23, June 20, 1995, October 25, November 8 & 15, 1994.

"Developing Linkages with Foreign Institutions: Case of California State University, Long Beach Hosting a German-American Marketing Workshop," CIBER California State University Symposium, Teaching of International Business and Foreign Languages: Content and Pedagogy, Fullerton, CA, February 24, 1995.

"Understanding the New Polish Consumer: Cultural Continuities in the Midst of Change" and "The Pursuit of Happiness: 75 Years of American Marketing," Catholic University of Lublin, Lublin, Poland, May 26, 1994.

"A Brief History of Marketing in the U.S.," Johann Wolfgang Goethe University, Frankfurt, Germany, May 17, 1994 and Eberhard-Karls-University, Tubingen, Germany, May 24, 1994.

"Marketing: What's Hot, What's Not in Poland and Eastern Europe," Poland: The Continuing Success (Seminar sponsored by U.S.-Poland Chamber of Commerce, Export Small Business Development Center, and AT&T), Los Angeles, April 26, 1994.

"Understanding the New Polish Consumer," U.S.-Poland Chamber of Commerce, Southern California, Los Angeles, December 7, 1993. (Also presented to Polish American Business and Professional Club, Pasadena, January 14, 1994 and to the Brown Bag Luncheon, Center for International Education, California State University, Long Beach, September 21, 1994.)

"Negotiating Strategies for a Global Marketplace," Chinese Training Program, California State University, Long Beach, March 11, 1993.

"Cross-Cultural Business Negotiations," "The Japanese Travel Market and Traveler Behavior," "The Transition from Communism to Capitalism: The Polish Experience," "Direct Marketing I: Introduction and Management Concepts," and "Direct Marketing II: Media Alternatives," Seminar in Skills and Development, Programa de Maestria en Administracion, Universidad Autonoma de Guadalajara, Mexico, November 23-27, 1992.

"Marketing, Direct Marketing, and Media Marketing," "Customer-Centered Strategic Marketing Planning in the American Market," and "American Advertising and Promotion," Educational Program for the People's Republic of China Trade Cooperation Delegation, California State University, Long Beach, November 14, 1989, January 12, 14, 1990.

"Analysis, Planning, Action: An Introduction to Marketing Management," Bellflower Unified School District, Bellflower, CA, August 20, 1987.

"Promotion and Advertising in the American Market," 1984 International Institute in Management Sciences, California State University, Long Beach, CA, August 8, 1984.

"The Alcohol Advertising Controversy Is Still Brewing," Food, Drugs, Alcohol: Addictions of the '80s Teaching Institute, California State University, Long Beach, March 22-23, 1984.

"The Alcoholism Field, Alcohol Problems, and Alcohol Advertising," Seminar on Alcohol and Drug Research, School of Public Health, University of California, Berkeley, CA, May 29, 1979.

Editor and Editorial Review Boards:

Editor Elect: Journal of Macromarketing (January 1, 2010). History Section Editor: (2005 to date).

Editor of Journal of Macromarketing special issues on “The Future of Marketing’s Past” (March, 2007) and "Marketing History at the Center" (March, 2009).

Editor of Marketing Theory special issue on “New Perspectives on the History of Marketing Thought” (September, 2005).

Editor of Journal of Business Research special section on “Cross-Cultural Consumer and Business Research” (January, 2005).

Editorial Review Boards: Journal of Macromarketing (1991 to date) , Marketing Theory (2004 to date), Management & Organizational History (2006 to date), and Journal of Historical Research in Marketing (2007 to date)

Other Reviewing:

Journal of International Business Studies (2006), AMA Marketing and Public Policy Conference (2006); AMA Winter Educators' Conference (2006); International Marketing Review (2003); AMA Summer Educators' Conference, internet marketing track (2003); 8^th and 9^th Cross-Cultural Research Conferences (2001, 2003); Journal of Consumer Research (1990, 1993-1996, 2000-2001); Contemporary Economic Policy (2001), Annual Conference, Association for Consumer Research (1998-2003); European Conference, Association for Consumer Research (2001, 2003), Conferences on Historical Analysis and Research in Marketing (1989, 1991, 1993, 1995, 1999, 2001, 2003, 2005, 2007, 2009); Annual Macromarketing Conferences (1993, 1994, 1997, 2001, 2004, 2009); Journal of Business Research (2000; 2006); Journal of Marketing Education (1997); Academy of Marketing Science World Marketing Congress (1994); Seventh Research Symposium on Marketing and Entrepreneurship (1994); AMA Winter Educators' Conferences (1992, 1994); Research in Consumer Behavior "Consumption in Marketizing Economies" (1993); Winterthur Portfolio (1992); International Journal of Research in Marketing (1992); Business Insights (1992); First Conference on the Cultural Dimension of International Marketing (1992); AMA Summer Educators' Conference, Macro Marketing track (1991); First Conference on Family/Household Behavior: Consumption and Production Perspectives (1991); and Western Marketing Educators' Association Conferences (1984-1987).

Conference Panel Member/Discussant:

"Marketing's Odyssey Into the 21^st Century: A Pause for Reflection on the History of the Discipline," AMA Summer Marketing Educators' Conference (2001); "Consumer Survival and the Consumption Experience," AMA Winter Marketing Educators' Conference (1995); "The Wild West in the Consumer Imagination," Annual Conference, Association for Consumer Research (1993); Advertising Disclosures: A Socio-Historical Perspective," AMA Summer Marketing Educators' Conference (1991); "The Role of History in the Marketing Curriculum," Fifth Conference on Historical Research in Marketing (1991); "The Changing Face of Poland," California State University, Long Beach (1990), "Ethical Values and Macromarketing," Thirteenth Annual Macromarketing Conference (1988); "Faculty Track Program," 10^th Annual AMA International Collegiate Conference (1988); "Marketing Faculty; Their Evaluation," Western Marketing Educators' Conference (1986).

Additional Conference Service:

Program Chair of the 2009 Macromarketing Seminar.  Arrangements Chair for 12^th Conference on Historical Analysis and Research in Marketing (2005). Program Chair for 11^th Conference on Historical Analysis and Research in Marketing (2003). Responsibilities include review and disposition of 48 submissions and arranging program. Program Chair, 8^th Cross-Cultural Research Conference (2001). Responsibilities included arranging program and editing special section on cross-cultural research for the Journal of Business Research. Area Coordinator (North and South America) for 7^th Cross-Cultural Research Conference (1999). Responsible for review and disposition of 42 submissions. Organized and chaired session, "The Art of Consumption: Paintings and Consumer Culture," Annual Conference, Association for Consumer Research (1998). Area Coordinator (North and South America) for 6^th Symposium on Cross-Cultural Consumer and Business Studies (1997). Responsible for review and disposition of 52 submissions. Advisory Board Member for Conferences on Historical Analysis and Research in Marketing (1991 to date). Session Chair (Consumption and Consumer Theory in History) Eighth Conference on Historical Research in Marketing and Marketing Thought (1997). Session Chair (Television Advertising Issues) for Fifth Symposium on Cross-Cultural Consumer and Business Studies (1995). Area Chair (Advertising and Public Relations) for Popular Culture Association (1983-1985). Responsibilities included soliciting papers, organizing panels, writing synopses of presentations, and presiding over panels at the annual meetings. Twenty-nine papers were presented at the 1985 meeting; fourteen were presented at the 1984 meeting.

Faculty Advisor:

California State University, Long Beach, Collegiate Chapter of the American Marketing Association (1984-1990) and CSULB Chapter of AIESEC (1996-1998).

Public Service:

Member of the Mayor and City Council's Task Force on Retail and Auto Sales and Chairman of the Coordination Committee, City of Long Beach (1987). Program consultant for KLON-FM 88, California State University, Long Beach (1984). Advertising Consultant for Office of Traffic Safety, Texas State Department of Highways and Public Transportation (1979). Produced a series of public service announcements for radio on the topic of alcohol problems, a project for the Division of Student Affairs, The University of Texas at Austin (1978). Served as a volunteer marketing consultant for small, minority-owned businesses in Los Angeles (1971-1972).

AWARDS AND HONORS

1. Received Fulbright Senior Specialist Grant to lead seminars, lecture, and consult on curriculum at Rajamangala University of Technology, Bangkok Technical and other campuses, Thailand, January 5 - 22, 2006.

2. Awarded Sabbatical Leave, California State University, Long Beach, Fall, 2004, Fall, 1997 and Fall, 1990.

3. Received "Certificate of Appreciation" for contribution as an "Outstanding Competitive Paper Reviewer" for the Annual Conference, Association for Consumer Research, Montreal, Canada, October 1-4, 1998.

4. Awarded one-step Performance Salary Step Increments, March, 1996 and December, 1997. 

5. Received Stanley C. Hollander Best Paper Award for "Gendered Patterns of Consumption in the Early American Household, 1750-1825," a paper presented at the Eighth Biennial Marketing History Conference, 1997.

6. Selected for membership in Phi Beta Delta (Alpha Chapter), the honor society for international scholars, October, 1996.

7. Awarded grant ($1500) from the Center for International Business Education and Research, San Diego State University for study/research trip to Germany and Poland, May, 1994.

8. Awarded Spring 1994 Mini-Grant ($2250) from the Scholarly and Creative Activities Committee, California State University, Long Beach, for research on "The Vietnamese-American Consumer: Shopping Patterns in the Little Saigon District of Orange County, California.

9. Received Assigned Time for Research and Faculty Development, Office of University Research and School of Business Administration, California State University, Long Beach, Spring and Fall 1984 - 1989, Spring 1991, 1993 - 1995, 2000.

10. Selected for membership in Beta Gamma Sigma, the honor society for collegiate schools of business administration, May, 1993.

11. Received grants from the Direct Marketing Association of Orange County to attend DM West '93 and DM West '91, San Diego, CA, August 1-3, 1993 and July 22-23, 1991.

12. Awarded grant from the Center for International Education, California State University, Long Beach, to collect data for "Polish Consumers in Transition: A Naturalistic Inquiry," Warsaw and Krakow, Poland, November 18-28, 1990.

13. Invited Participant, VIP Seminar, Spring Specialty Advertising Showcase, SAAInternational, Las Vegas, NV, June 27-28, 1990.

14. Received Meritorious Performance and Professional Promise Award, School of Business Administration, California State University, Long Beach, 1987, 1988, 1989, and 1990.

15. Nominated for Teaching Excellence Award, College of Communications, The University of Texas at Austin (1979, 1980, 1981, 1982).

16. Awarded Special Research Grant, University Research Institute, The University of Texas at Austin, 1980-1981.

17. Awarded American Academy of Advertising Fellowship to attend the Merchandising/ Promotion Workshop of Advertising Age Week, August 20-22, 1980, Chicago, IL.

18. Received National Institute on Alcohol Abuse and Alcoholism Predoctoral Research Fellowship to investigate alcohol marketing and advertising, 1976-1978.

CONSULTING ACTIVITIES

Immigration consultant for Eng & Nishimura, Paparelli & Partners LLP, Peng & Weber, and Jesse G. Quinsaat (2000 to 2007). Academic Counselor for "Omaha Housing Initiative," California State University, Long Beach Foundation and U.S. Department of Housing and Urban Development (1999-2000). New Directions Project for Private Industry Council of Long Beach (1995). Product liability consultant for Arnold & Porter (1992). Product liability consultant for Shook, Hardy & Bacon, defense counsel in Cipollone vs. Liggett Group, Philip Morris, and Lowes Theatres, Inc. (1991). Editorial and marketing consultant for Richard D. Irwin, Little Brown and Company, MacMillan Publishing Company, McGraw-Hill Book Company, Merrill Publishing Company, Prentice-Hall, Inc., and Times Mirror Mosby College Publishing (1980 to present). Advertising consultant for National Council of Farmer Cooperatives (1980). Marketing research consultant for Pacific Telephone (1973). Prepared a new business feasibility study for Control Data Institute (1972).

PROFESSIONAL ASSOCIATIONS

American Marketing Association (1972 to 2006)
Association for Consumer Research (1989 to present)
Conference for Historical Analysis and Research in Marketing Association (member 1999 to present; President 2005-2009)
International Society of Marketing and Development (2003 to present)

SPECIAL INTERESTS

Collect California paintings; antique prints; antique silver, glass and ceramics; antique firearms and edged weapons. Woodworking and furniture-making. Hiking, biking, and swimming. PADI certified Open Water, Advanced, and Rescue Diver.

REFERENCES

Available upon request.

Last Updated October 29, 2009
by Terrence H. Witkowski